In the previous article, we have analyzed some key factors on how to get more traffic for the real estate web. Now, we will analyze the role of the real estate blog in generating more web traffic for the real estate.
The real estate blog should be considered as part of everything and it should be introduced in the strategy of digital real estate marketing.
From here, we get the necessity to apply the same rules of marketing on other spaces on internet such as the real estate web, social media pages, etc. The real estate blog must have its own digital marketing strategy and this should be integrated as part of the general strategy of the real estate.
It is important to define the function of the real estate blog and also the ways of linking it to the real estate. In any of the cases, its main function is to sum up features like the traffic for real estate and eventual potential buyers.
The real estate blog is a key element inside the visibility strategy and inside the development of the brand and we should pay a lot of attention to it by admitting its importance.
Frequency of publishing on the real estate blog.
The key factor is to set a frequency of publishing the articles on the real estate blog and this implies the use of a calendar. Once established the rank of frequency of publishing, we should analyze other variables such as the best hours to publish contents.
In order to get the best hours to publish an article, an application is needed, known as “the thermometer”.
On the other hand, if the real estate blog is multilingual and multiregional, the time parameters must be specific and different. The average frequency of publishing an article is never less than 4 days and it should be flexible, according to bank holidays and weekends.
In this way, there are many opinions on when to publish on the real estate blog, but the best way is to keep measuring the results and keep adjusting them in order to get better results.
Original and quality contents of the real estate.
In a way or another, quality seems to be a subjective factor, although there are several elements which must be taken into consideration when we want to define the concept of “quality”.
The first thing is that the contents of the real estate blog must be original (the contents must not be copied from other blogs and we should not use Spinbots).
Another important aspect to take into consideration is the extension of the articles. A blog is not like a Twitter platform and there must be a minimum extension of the articles.
The real estate articles should not be under 1.000 words and they must be free of orthographic errors and they must stick to the grammatical rules.
The role of the Content Curator inside a real estate blog is very important, both for the articles as for the organizational level.
Various and thematically linked publications.
Although we know the real estate blog has several options to create a structure for its categories and the fact that they all should be linked, we must always try to surprise the readers with contents related and always linked.
In other words, a category option that can be used as an example is miscellaneous real estate, a category where we can allocate articles that result to be attractive, although they are not related to the main categories of the real estate blog.
If quite specific, the market niche of the real estate blog offers great potential and different options in its structure. However, there are several examples of real estate blogs and they are defined by their thematic target.
Inside a real estate blog, we might use also the possibility of creating categories such as: DIY, interior design, economy, trends, gardening, architecture and many other linked to the sector of real estate.
Right from the beginning, in order to manage a real estate blog with specific categories, is better to have a team with members specialized on each category in order to generate specific contents.
Social media to increase the traffic on the real estate blog.
The concept of generating a community around the real estate website is based on the need of the social networks.
With the help of the social networks we can get a high level of direct traffic and back links in order to improve the visibility of the SEO of the real estate blog and so, the visibility of the real estate web.
A very important factor for the social media strategy of the real estate which can also increase the traffic of the real estate blog and web is the involvement of all the members of the real estate.
Let´s suppose we are talking about a small or medium real estate in Spain which counts with 10 persons as staff and all of the members share the contents of the real estate blog on their private profiles on different social networks.
Let´s be more specific and let´s transform this example in numbers so it could get clearer:
Number of articles to be published on the real estate blog: 100
As a conclusion, if every member of the real estate shares one of the real estate blog articles on their private profiles, the real estate will get 500 extra back links for its marketing strategy plus the SEO and the brand development.
No need to specify that the visits on the real estate blog get higher and higher when the contents are shared on 50 different social networks.
Even if the engagement social media of the members of the real estate is low or zero, with 10 visits derived for each link shared, we would be talking about 5.000 extra visits for the real estate blog.
This example is based on very low numbers and if we manage to increase the visits on the real estate web with so little effort, we increase also the possibility to get potential buyers.
One of the main key to increase the visits traffic of the real estate blog or real estate web is to share their contents and this is simple because it is only about a click.
Right from the beginning, the articles published on the real estate blog and the properties for sale published on the real estate web must count with social media buttons in order to be easily shared.
The working team of the real estate blog.
Directly related to the previous subject is the necessity of the real estate to consider a real estate blog as an organizational nucleus of business structure. Professional blogging is not only about writing articles, it is actually a quite complex task with different variables.
A team for a basic real estate blog would be made of:Content creator (the author of the articles).
- Content Curator (content investigation and sources).
- Grammatical and orthographic proofreader.
- Editor and designer.
- Translators (when the blog is multilingual).
- Webmaster (CMS management, hosting supervisor, report analysis, etc).
- Community Manager (real estate digital marketing).
Depending on the organizational model of the real estate, some of these functions might merge and be directed to only one person.
Satellite blog and its contribution to the real estate web.
A “satellite” blog also known as a secondary blog is a support blog which has the target to reinforce the visibility strategy of the real estate SEO and it generates more traffic to the real estate web.
The trend is to create no more than 3 satellite blogs in order to reinforce the real estate visibility and so generate more traffic to the real estate blog and web.
Depending on the previously planned strategy, from a satellite blog we could derive direct or indirect traffic towards the real estate web, the same thing we do with the real estate blog in the first place.
We have the example: two satellite blogs set direct traffic to the real estate web and only one sets traffic indirectly through the real estate blog or vice versa. In any of the cases, the target of a satellite blog is quite clear.
We should take into consideration that the main point is to create contents on different sites but they should be linked in order to get better results. The free recommended platforms where a real estate could structure its satellite blogs are:
Those platforms that get traffic and good visibility to the real estate web allow us to use independent domains and sub-domains (derived from the main domain of the real estate).
In the following article we will analyze some factors and extra elements which could increase the traffic of the real estate web, as the real estate blog is not the only one to get quality traffic for the real estate.