In the previous article we analyzed some basic aspects related to the communication channel on Twitter. We will now continue to analyze more elements in order to strengthen the real estate brand development on this platform.
– These are the basic aspects previously analyzed:
Main characteristics of Twitter as a social media.
- The importance of the strategy of a real estate social media.
Type of contents to publish on the real estate channel.
The best moment to publish on Twitter.
Planning of the frequency of the posts on this platform.
Tweets extension in order to get a better effectiveness.
Link the published contents and the status updates.
How to get more effectiveness for a real estate on Twitter.
The entire strategy of real estate marketing on social media should be planned according to the specific necessities of the real estate, taking into consideration the targets and organizational limits already set before.
Anyway, the presence of the real estate on social media is a very important factor, both for the marketing strategy as for the potential buyers.
– The orthography of the real estate tweets.
Status updates on Twitter are 140 characters long and tweets cannot have any orthography faults or grammatical errors.
It is highly important for a real estate to revise the grammar and the orthography of its tweets before publishing them. Grammar and orthography errors might harm the strategy of brand development of the real estate.
Revision is valid for all posts on all social media platforms, both for the real estate pages as for the private profiles of the real estate agents.
All content published on different platforms of social media must be correctly structured from a grammatical and orthographic point of view.
In order to get good results, a real estate must avoid the tweets in a resumed way or abbreviate them in an incorrect way.
In the same time, the use of words or titles in capital letters is counter-productive, as they are understood as screams.
Punctuation signs should also be taken into consideration, as the use of quotation marks and brackets can become useful at the moment of structuring the tweets.
It is very important for a real estate to structure a solid online reputation and understand that the orthographic and grammatical errors might harm the real estate image both on Twitter as on any other social media platform.
Apart from taking into consideration the previous aspects, a real estate must use a direct and friendly language in order to achieve a better impact on the tweets.
Behind all social media platforms there are persons who want to communicate. That is why using personal names is another aspect to take into consideration, because it allows us to contact with the users of the real estate channel in an easier way.
This does not mean we need to leave the publishing of contents for a certain person, but we need to search for the balance as the real estate channel reflects corporate means of communication.
Tweets titles are also very important elements, the same as the images which will make the difference in the obtained results. A real estate must “sell” its tweets through its titles. Titles are essential elements in order to get a major number of retweets.
However, we need to be aware of the structure of the titles used in order to avoid spam.
– Hashtags of the real estate channel on Twitter.
Hashtags are an effective resource in order to get to a specific and segmented audience. In the same time, it is a simple system that helps the users of Twitter to find the posts published by the real estate.
Some of the social media platforms such as Google Plus bring hashtags also. In the particular case of Google, those tags bring a major impact of the real estate SEO.
The key is to manage to implement the hashtags on Twitter in an effective way and always take into consideration two aspects: the limit of characters and to use them in the most natural way possible.
The limit of 140 characters on Twitter reflects and underlines the need to achieve a balance between extension and effectiveness. We need to take into consideration that the link attached will also occupy some space from the whole extension of a post on Twitter. That is why we need to use short URL addresses.
In the following article we will explain the way to manage to exceed the limit, although we should not use this trick when we want to get the effectiveness of the hashtags.
A real estate must manage to add the hashtags in a natural way in order to position its best contents. They can appear as linked to the tweets titles.
The important thing is to make difference between Twitter´s hashtags system and other platforms on which hashtags can be used without a limit.
Hash-tags posts on Twitter have a better impact and a higher conversion level, but we should never exaggerate with their use.
Normally, the contents with two or three hashtags get a higher percentage of engagement.
– Examples of how to use hashtags on the real estate Twitter contents:
- #rentals by season in #orihuelacosta #costainvest + link to the content.
- Offer! #bungalows in #torrevieja for only (price!) #costainvest + link to the content.
- The importance of optimizing the #blog of the #realestate #costainvest + link to the content.
These are some simple examples of how to use the hashtags in an effective way. A real estate should keep analyzing the impact achieved in order to make changes that would bring a higher level of efficiency. Properly used hashtags on Twitter can increase the conversion level of the real estate and strengthen the brand development also.
– Image tweets of the real estate.
Image posts on Twitter have a better impact among the users of the platform. Images are calls to action and they stimulate the engagement.
By using attractive images, a real estate can get a major number of retweets and increase its conversion level through the attached link.
The use of a link in a Twitter post relates directly with the image of the post. However, the real estate can use the same image or a different one than the one of the content linked.
If the image of the post is not the same of the published content, the former needs to be optimized, adjusting its size and quality in order to get better results.
Normally, the articles of the real estate blog have a header image which will automatically be attached to the tweets.
However, the properties for sale of a real estate count with different images. We need to choose the most attractive one in order to get a higher impact.
Each sector inside Twitter has its own rules and functioning codes, determined by the type of content shared. That is why the use of images on tweet becomes so important for a real estate.
Inside the real estate sector, image tweets get a higher number of retweets and so strengthen the real estate channel on Twitter.
With the help of images, hashtags and attractive titles on the posts, we will manage to get the best impact. These are important factors for a real estate that wants to achieve good results.
Summary of the tips to apply on the real estate Twitter channel.
After analyzing the main factors in order to strengthen the brand development on Twitter, we need to observe and structure them in order to get a better perspective.
The target is the efficiency of the tweets.
Twitter is not similar to any other social media platform.
A specific strategy is needed.
The contents of the real estate channel are essential.
Set a calendar and the hours to publish.
Set the frequency of the status updates.
Short tweets get a higher level of effectiveness.
Place links inside the real estate posts.
Care the orthography and grammar of the tweets.
Use titles that would attract the users.
Hashtags on Twitter are a very important resource.
Attach attractive images in order to get more retweets.
The number of active users on Twitter reaches millions and its info traffic is also dynamic.
Among the millions of tweets generated all day, the real estate´s ones should be taken into consideration too. It is very important to manage to highlight the real estate though its tweets, by using the resources previously stated.
Twitter is a different social media platform which can definitely strengthen the brand development and bring positive consequences to the real estate marketing strategy.