The way in which the real estate presents its real estate team and members is really important, mainly because the real estate shows confidence and empathy to the potential buyers when presenting the people working for the company.
A real estate web which presents its members and shows info on them, creates a more personal contact with its visitors.
As a consequence, we will manage to create a better experience for the users, who will eventually turn into buyers.
The team page of the real estate offers the opportunity to know better the members of the organization and it becomes the first contact with the agents (the first call-to-action).
The faces of the real estate agents and the faces of the members of the real estate personalize the company. From the functional point of view, the team page allows the visitors to communicate themselves with any of the members of the real estate.
Segmenting the team page of the company in a correct way and filling it with precise info will help the visitor to establish the first contact with the real estate.
Previously, we have analyzed the importance of the real estate team page and its basic guidelines. We have also mentioned its general structure and some general recommendations for a correct optimization.
Personalizing the real estate web is still a factor which is left aside in Spain and not taken into consideration in terms of its importance and impact.
However, more and more real estate agencies in Spain realize that a personalized design of their Team Page will always turn into an important agent of change needed to increase the conversion level.
Designs for the Team Page of the real estate web.
Let´s have a look at the examples for the Team Page of the real estate web in Spain based on the designs offered by the WordPress plugin called Modern Team Showcase:
Real Estate Team Page – Vertical style.
This is a simple but functional design used to present the members of the real estate team. It lacks any type of effects, but when the visitor clicks on the agents, a square with more info is activated.
The visitor sees the name, the role inside the company and some social media links of the real estate agent.
On the other hand, this design includes a searcher on the superior part of the Team Page with these attributes assigned to the real estate: specificity, location and action area.
There is also a foldable menu for the departments or areas in which the real estate is divided.
Moreover, this design allows us to place another row with more info on the upper right side of the real estate agent image.
Real Estate Team Page – Vertical Dark style.
This design has some similar aspects to the first design, such as clicking on the image to open a square with the photo of the agent. However, this design counts with effects.
When scrolling over the image, the latter is shown in colors instead of black and white.
On the other hand, apart from the number, the organizational role and the social media links, the real estate can attach more info such as phone number, working location and a website link (when the agent has his own website or real estate blog).
Real Estate Team Page – Vertical Round style.
Although the Vertical Round design seems simple mainly because it counts only with the enlargement effect of the image when scrolling over it, it also counts with the attribute of the link that leads to a specific page of the real estate member.
On that page, the image is larger and it brings the possibility of adding a larger descriptive text.
In the same time, we can place a personalized contact fill in form, so that the message will reach the email inbox of the real estate agent.
Real Estate Team Page – Vertical Right.
This is a simple way to show the members of the real estate team to the visitors. There are no preset effects, but we can attach specific attributes and modify some basic aspects of the design used.
This design allows us to place a highlighted text on the upper right corner, which might be useful for a real estate in Spain that wants to underline the language of the real estate agent.
By clicking on an image, a pop-in ad will open and the user can visualize the info of the real estate agent: a small descriptive text, telephone, email address, location and the link to the website or real estate blog of the agent.
Real Estate Team Page – Wide style.
This is a quite basic design, but a descriptive one. As we can see on this image, it allows us only to attach a photo of the real estate agents, their social media profiles and a descriptive text shown with a title.
Basic adjustments on the design can be made, such as the type and the size of the letters.
The profile of each real estate agent it is shown on the real estate web in a descendent way without any effects and using the wideness of the template.
Real Estate Team Page – Table style.
This is a design structured on board, without showing the image of the real estate agent and it shows the info linked to each member of the real estate in a lineal way.
The adjacent arrow to the real estate agent, leads the user to the specific page of the agent. We can also add a personalized contact form.
By clicking on any part of the structure, a manager of the email will instantly be opened, so the visitor can communicate with the real estate he desires.
Real Estate Team Page – Round style.
Structured by modules of three images, this design allows us to place an attribute on the image of the real estate agent. By clicking on it, a pop-in window with basic info will appear: telephone, email, webpage, real estate blog, etc.
This is a simple design which seems to be attractive to the users. It offers a highly dimensioned effect when scrolling over the image and it offers basic info on the professional real estate agent.
Real Estate Team Page –Framed Round and Horizontal.
Apart from showing basic info on the real estate agent, Framed Round and Horizontal designs count with the feature of opening a larger pop-in window than any other design previously presented.
There is a good size square where a descriptive text of the real estate agent can be added. It is illustrative but there is not much space to fill it with info.
WordPress plugin called Modern Team Showcase also offers three design options in order to present the members of the real estate team: Tool Tip, Overlay and Slide UP.
The image of the real estate agent is shown in big size by all three designs, becoming the center of interest.
Depending on the selected option, different effects can be activated in order to show the info linked to each agent (pop-in info on the picture, fading the image with overlaid info and a tiny bar with the name and the social media links of the real estate agent).
In conclusion, no matter the design of the real estate Team Page, the most important thing is to achieve an interesting product for the visitors. That page inside the real estate web must become a call to action for the visitors and it must generate trust to the potential buyers.