SWOT analysis (acronym for strengths, weaknesses, opportunities, and threats) is a very useful model for the development of the real estate in the business and organizational level. At the beginning of the 60s this analysis appeared as a methodologic resource for the internal and external analysis of organizations and it has represented since then an authentic revolution for the business …

The real estate´s weekly meeting is a much more complex aspect than anyone believes and if it is well managed, this reunion can have positive consequences for the whole organization and company. It is so necessary to have a plan of weekly meetings inside the real estate, because it will become a positive aspect which increases the productivity. In the …

The real estate agent is the protagonist of the agency and his/her most important feature must be the proactive attitude which should act in favor of the company. Without a team of proactive agents, a real estate will face huge difficulties in taking all the challenges of the different markets. During the last decades, the term proactive has intensely been used …

There are a lot of factors and elements inside the real estate sector that make the difference in comparison with other professional activities. Particularities and specific characteristics define the real estate sector as it is. Among those particularities, there is one that has been known as the real cause for comments between professionals in this sector, which is actually the …

Every seller of a house has in mind to get the higher price possible, although this depends on various factors. There are a lot of factors that influence on the selling of a property, issue not taken into consideration by most of the owners. The buying of a property means a very important economic investment and when it comes to …

A real estate newsletter is a publication sent regularly. It is considered a very important digital tool for marketing which cannot be left behind by the real estate. Inside the marketing strategy, the newsletter is needed in order to strengthen the company´s name, apart from getting new clients. A newsletter for real estates is an effective way of promoting the …

Feedbacks are a great tool for any real estate, because they help us get to know better the clients and to get better results. In the same time, a feedback improves the organizational functioning of the real estate and increases the company´s productivity. A feedback generates positive synergies related to the real estate´s clients. For a real estate, it is …

Landmark is a WordPress theme dedicated to the real estate sector and with a responsive design, which allows the real estate agent to guarantee the navigability of their site on any type of device. The theme has a custom tag system, and an advanced AJAX search mechanism; a practical real-time map search function, which allows users to search for geolocated …

On the previous articles we have focused on persuasion as a tool for achieving targets inside the real estate sector. Persuading in an effective way implies the implementation of certain general rules, which must come from the real estate agent. We have defined persuasion as an ability, which must be developed and maximized as any other real estate resource. The …

Previously, we have analyzed the organizational role and the importance of the property recruiter for a real estate in Spain. Due to the importance of the figure of a property recruiter inside the real estate sector, we must analyze all the key aspects related to this organizational role. Flour is vital for a bakery, since without that element there will …