Revive Old Post is a WordPress plugin to share the old contents of the real estate blog on social networks and, although its name does not reflect it, also the new ones. Once downloaded, installed and configured the plugin works automatically, publishing the new content and also the old ones randomly. The possibility of publishing old content is an excellent …

Social Auto Poster is a WordPress plugin to automatically publish the contents of real estate sites on social networks. This add-on allows real estate to manage the programming and dissemination of its contents on Facebook, LinkedIn, Twitter, Pinterest, Instagram and Tumblr. In addition, the plugin is integrated with Buffer, allowing maximum dissemination with each publication on social networks. Features of …

Blog2Social is a WordPress plugin that can connect to several social networks to publish content automatically. The complement also allows linking the real estate sites with other platforms to make automatic publications (blogging, social bookmarking, etc.). Blog2Social includes very interesting features for real estate, such as the possibility of republishing properties for sale on social networks, something very important to reach different …

The real estate agent must count with a professional LinkedIn profile, of course linked to the agency. This is a very important thing for a real estate. This is essential for the real estate social media strategy to count with agents that have professional profiles and link them to the corporate page. The positive synergy must start by the real estate team members and …

The engagement is a key factor inside the real estate marketing and it is linked to a social media strategy. However, what it is, why it is so important and how we can increase it are ambiguous matters. For a real estate in Spain, the engagement is still not properly evaluated, mainly because the potential offered by the social media …

A strategy of social media real estate should always be studied and reports are very important, as they help us value the impact achieved. The planning and the implementing of a social media strategy are essential factors, but we should never leave aside the previous actions that brought good results to the real estate. The specific area of the social …

LinkedIn is a social media platform with more than 300 millions of active users all around the world and it is one of the most important in Spain. This is a social network targeting the professional sectors which has a series of functions that allow us to strengthen the brand development in a more effective way. LinkedIn is not a …

Each social media platform is different in a way or another, from the users´ profiles to the type of contents that seem to be more effective at the moment of sharing. This must be taken into consideration by the real estate in order to get the best results, because every social network has its own functional characteristics and particular codes. …

We will now continue to analyze the basic elements of a real estate social media strategy. Before, we talked about the target of a real estate social media strategy and the main factors that take part in it. Now, we will concentrate on the following factors: Community Manager and Content Curator. Changes on the real estate web and real estate …

The use of social networks in order to get potential buyers is not a new thing. Normally, a real estate in Spain uses social platforms as a means of communication and there are many real estate agents that are active on those platforms. Platforms such as Google Plus, LinkedIn, Facebook, Instagram, Twitter, YouTube, Tumblr or Pinterest are used for the brand …