We keep on analyzing the most important elements and factors which determine the standard of a real estate website, elements related to the technical and functional necessities.
The technical factors explained in the previous article should be also taken into consideration, when we want to get a good visibility both of the real estate website and the real estate blog.
We have to take into consideration the fact that every detail of a real estate web and blog will always have some consequences directed to the real estate and our intention is the former to be positive.
It is about the idea of users to find a friendly place and that their experience to be as positive as possible. On the contrary, the real estate could lose some potential clients.
Elements of a real estate web.
– The real estate website and its menu.
Both the real estate website menu as the real estate blog should be functional and should be able to allow a good surfing on the website. We highlight the fact that it is important, in order to offer a positive experience to the visitor of the real estate web or blog.
This is the main reason why the menu of a website is so important. Normally, the real estate website menu is horizontal and it appears on the higher part of the page, just below the header. In order to get a higher level of functionality, the real estate website menu is better to have pull-down subtabs.
In this way, the user finds the info easier and no overloading of the menu will be possible. In order to avoid an overloading of the menu´s information of the real estate web or blog we can use another secondary menu which is normally installed above the header (like this website´s design), or we could add a third menu on the bottom of the page.
If the menu of the real estate web uses transition effects apart from the pull-down subtabs, the user will notice a more attractive website and this allows a more stimulating experience. There are a lot of options of using different menus for the real estate website design and we have already mentioned some of them, although we should never forget that these must have a certain specific target.
– Properties search option on the real estate web.
The search box of the properties for sale of a real estate should be 100% efficient, precise and fast enough at the moment of showing the search results. In order to manage to implement an effective search engine of the properties for sale, the former should follow some specific parameters.
Those parameters should adjust to the possible necessities of the potential clients. The search box for a real estate´s properties for sale should be adjusted to the clients´ necessities, but it is also true that the real estate should define first how to structure the database of properties for sale – the exact point from where the search engine will take the info.
Regarding the type of information to offer to the web´s visitor, there are a lot of variants to make properties searches, but the most popular are these:
- Geographic location of the properties.
- Buy or rent properties.
- Types of properties.
- Number of bedrooms.
- Search properties for sale by price.
There are other parameters which can be offered to the potential client who visits the real estate web, as for example, searching by the references of properties for sale, but also by creating a selection of highlighted offers of properties for sale selected by the real estate.
Anyways, the properties search function of the real estate web should satisfy the necessities of the potential clients in order to achieve a high level of effectiveness. It is highly important to understand that the search engine of the real estate web is actually an effective method for the visitor, who only wants to have his expectancies satisfied.
– The footer of a real estate web.
The footer of a real estate web is the bottom area of the website which has a small area in comparison to the rest of the parts. Speaking in design terms, the footer of the real estate web is a necessary resource, because it offers additional info to the visitors and it can be used in different ways.
The footer of the real estate web and blog is a strategic element inside the general design of the website and it should be used effectively. It has been noticed that the footer turns out to be the area with less interest from the real estate agencies.
The concept used for the footer of a real estate web and the one used for a real estate blog are totally different, because it is all about maximizing that area. There are similar elements that could be used.
The elements that can be included in the footer of a real estate web and blog are:
- Copyright – in order to emphasize on the rights of the real estate.
- Social media icons – to strengthen the brand´s development.
- General info of the real estate – address, mobile, email, etc.
- An additional internal searcher.
- Logo of the real estate – to strengthen the Branding strategy.
- A mini vertical slider with images – to announce properties for sale or blog articles.
- Links to the pages of every real estate agent.
- An extra menu – not to overload the main menu.
- Subscribing option to the real estate newsletter.
- Additional pages for the real estate web.
Any real estate web or any real estate blog should count with additional pages to attend to specific necessities. Those pages could vary between the real estate web and blog, but those such as error 404, contact, legal info and that related to cookies should appear on both sites.
If we take the exact example of the real estate web, there are some efficient pages to implement, because if well- implemented, they offer a stronger image of the real estate. The real estate web´s corporate page is actually what ¨about us¨ means for a real estate blog.
If the real estate is situated in a specific area, we could include a specific dynamic map, so the client could orientate himself, especially if the latter is planning to visit the real estate office.
An important resource inside the real estate web is the page where the subpage of each agent is found. The real estate web dedicated to the members of a company is very important because it strengthens not only the possibilities of sells but also the organizational structure of the potential buyers.
To implement a page for each real estate agent inside the web is something quite simple. It can be used a basic model of the main page and start adjusting the info of each agent. Those pages dedicated to the real estate agents should be directly linked to the main page.
– The comments on the real estate blog and website.
The concept on the utility of the comments left on a real estate web and on a blog are two totally different things, because a blog is nurtured by the commentaries while the real estate web does not need any comments left. In the case of a real estate web, the comments are normally tagged as ¨satisfied client¨, or comments on the client´s experience with the real estate. This is a feedback type comment. Usually, they are few comments (between 5 and 7) and have the photo of the real estate agent attached.
Those commentaries as they are previously manipulated, they do not have any importance in the eyes of SEO. The case of the real estate blog is completely different, because there, the comments use for a good visibility, especially if these are well-developed , as they could bring positive consequences.
In order to get a good visibility of the comments of the real estate blog, we will need hundreds or thousands of them and we will need them to be linked to a certain header. Normally, the real estate blog comments are related to a H4 header. If the comments on a real estate blog can achieve a good visibility on the Internet, the real estate is not obliged to allow its visitors to leave comments.
During the last years, there has been a tendency to disallow the comments on a real estate blog, because they are interpreted as an overload of info not related to the web. This is done in order to avoid a damage of the corporate image of the real estate.
To sum up, there are 2 options: to allow the visitors to leave comments, or to disable that function. This is an organizational matter and the most used option is to disable the comments function.
Anyway, the real estate is the one to make the choices and if it chooses to allow the comments of the visitors, those comments should be revised and previously filtered in order to avoid any spam or some other offensive comments.
If the blog and the real estate allow the comments, it is obviously they need to offer the visitors a high range of options and they should not limit to the basic system of comments. There are systems of comments for a real estate blog which are highly used by the users, as for example: Disqus and Facebook (they could also strengthen the visibility on the Internet).
– Social media and the real estate website.
Nowadays, social networks are huge promoters and developers of a brand, especially of a real estate. That is why we should implement some buttons related to the social networks both on real estate website and blog.
These buttons have this special target: the visitors could share the real estate on different platforms. In this way, the real estate gets another type of advertising, which is effective and free. In the same time, those social buttons allow to spread the other pages the real estate has on every social network, such as: Facebook, Google Plus, YouTube, Twitter or LinkdIn.
For a real estate blog, it is highly advisable to include those buttons below its articles, in order to share the latter on different social networks. This allows the obvious diffusion of the blog´s contents and it strengthens the strategy of marketing of the real estate.