The loading speed of the real estate blog is a very important factor which can affect the users´ experience directly and condition the SEO visibility.
The website optimization of a real estate on Internet is essential. Speeding the real estate blog and website is essential in order to achieve a high level of optimization.
Response time of the users´ enquiries favor the positioning and improve the users´ experience.
Search engines use algorithms which process the info contained by the real estate website and determine the position on the search results.
When the edges are really adjusted on the positioning level, between two or more websites, the speed can become the factor that determines which page will be on top of others.
Generally, the first ten search results that the users see are not affected too much by the speed. However, the results on the second page are mostly affected by this variable.
A real estate blog and the real estate website that appear on the second page can improve the positioning only by speeding the loading of the page. Users´experience is an important factor for the search engines on Internet which can be negatively affected if the loading speed of the real estate blog or web is really slow.
When we speak of the loading speed of a site on Internet, the response time are measured in seconds and each delayed second is converted into a negative point for the real estate blog and web.
Before analyzing the different ways to accelerate the speed of the real estate blog or website, we need to take into consideration some basic factors. These are variables directly linked to the users which they might include into their experience.
The device used is one of these variables. There is a huge difference between navigating on Internet from a desktop than from a mobile device.
Both the real estate blog as the real estate web must be correctly optimized in the first place in order to be seen on any type of device.
On the other hand, the components of different devices might also count, as their power will affect the loading speed.
Connection speed of Internet.
The connection to Internet is an essential factor, as not every user can navigate on Internet through a fiber connection.
Apart from optimizing the real estate blog through the factors which we will later analyze, the connection to Internet can negatively affect the loading speed of the site.
That is why the best option is to be prepared for the worst scenarios, such as a situation in which a user uses a low quality device and a bad Internet connection. The key is that no matter these factors, the real estate blog and real estate web should have a fast loading speed.
What does speeding the loading of a real estate blog mean?
In order to understand what speeding the loading of a page means, we need to understand the significance of cache in the first place and how it becomes an essential variable.
Real estate websites on Internet are dynamic. The real estate blog is constantly updated every time a new article is added and the real estate web is also frequently updated with each new property we add on it.
Leaving the too technical terms aside, we can define this function as the function that deals with the storage of the websites in a static way and every element inside the template, such as articles, images, scripts, design styles, videos, audio archives, etc.
When a user visits the real estate blog or website, he sees the version stored by the cache, avoiding the delay due to generating a dynamic version through PHP. This is programming language used for the creation and management of dynamic websites implemented by the hosting servers.
It is a way to reduce the response time between the users requests and what they see.
In conclusion, the cache speeds the response times in a significant way, as the users make a request to the servers that host the website every time when they write an URL address on their search engines.
Cache speeds the answers of the requests made by the users. For example, a visitor of the real estate web can see different properties published and each click means a request.
When the users of the real estate blog navigate on it, they request to the server to access different articles.
In the case of the users of a real estate website, the correct configuration of the caches is essential, as the majority of the users look for different properties; they do not stick to only one property.
When searching a rental apartment, a user will probably have a look on all the rental offers that the real estate has and this means dozens of requests made in a few seconds. Requests must be solved in a fast way so the user´s experience will not be damaged and make him leave the real estate website too soon.
How to speed the loading of the real estate blog.
The most effective resource to speed the real estate blog or real estate web is to install plugins.
Word Press, the most used content manager counts with the possibility to choose different plug-ins for speeding the cache of a site.
This sort of plug-ins is a very effective resource. Although some small adjustments must be made for a proper functioning, its use does not require any advanced technical knowledge.
However, before installing a plug-in for speeding the cache of a real estate blog or website, we should make some previous adjustments which will strengthen the loading speed in an appreciably way.
These are adjustments that must be taken as independent to other important elements such as the used CMS, the type of hosting or the template used for the real estate blog or website.
Before making any adjustment to the real estate blog or website, we need to make sure we create security copies of the website. In other words, better to be prepared before any incident.
In the same time, we need to understand that the loading speed of a site is metrical, which implies that we need to measure the speed in the first place in order to have an idea of it and them make the necessary adjustments. In this way, we could analyze them in an objective way and see if they provided the expected results.
Adjustments for speeding the loading of a real estate blog.
There are some basic adjustments to be made in order to decrease the loading time, both for a real estate blog as for a real estate web:
Decrease the number of HTTP requests.
Minimizing the HTTP requests is essential as the users might have their browsers cache empty and especially when the homepage is the place where most of the requests are made.
The pages of the real estate blog and real estate web are loading faster when a smaller number of requests are made. This means reducing the number of elements to be loaded (scripts, style sheets, images, etc.).
Combine the CSS archives.
It is convenient to combine all the CSS archives on an external archive instead of loading the HTML code on a template, by linking with it from the section <head> of each real estate blog or web pages.
This allows the external page stored on the cache to be loaded in a faster way.
In case we use different small CSS archives it is recommended that all should be set on the same code. By creating a unique archive, even if it is a bigger one, the page will load faster as it will need one request and not several.
Combining the scripts is not always that simple as we do it with the CSS archives, especially when we want everything to work correctly. However, we should minimize its use as much as we can and try to combine them in only one archive.
Those codes should be placed at the end of the used template, so the general speed of the blog will not be slowed down too much. The proper use of these codes and their perfect comprehension will accelerate the loading time of the site in a significant way.
The use of CSS Sprites.
It is also important to use CSS Sprites every time we can, so we combine different images in only one image, in order to reduce the number of HTTP requests.
A practical example is related to the social media buttons for sharing the published contents, which are shown as if they were images, although they are actually a single image which implies only one request of loading.
Optimize the images.
We need to make sure that the images are optimized, which implies a correct “weight” without losing the quality. In this way, the format of the used archive is an important factor for the optimization program used.
Programs such as Photoshop include the default option of web format. This can be easily made by clicking on “Save for the web” instead of “save”.
Some hosting companies offer automatic systems of image optimization, which are effective for speeding the load of the real estate blog or website.
There are other basic resources for speeding the load of the real estate blog or website, such as avoiding the 301 redirection or using the system CDN (Content Delivery Network). However, the fundamental aspects have been explained already.
On the following article we will analyze the best plugins for speeding the real estate blog or website managed with WordPress.