Home SEO Tips for Real Estate SEO Plugins for the real estate blog and web.

SEO Plugins for the real estate blog and web.

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The plugins used for the optimization of the real estate blog and web on WordPress is one thing and the use of visibility strategies is another topic. We will notice that SEO plugins are really cooperating.

There are lots of plugins that are installed in order to improve the SEO of the real estate blog and the real estate web, although they will never get to replace a good strategy of professional visibility.

However, the available SEO plugins to install on WordPress can be seen as bonus tools to get better results of visibility. WordPress is one of the most used CMS (Control Manager System or Content manager system) and this is the reason we can find lots of plug ins in order to get the best of this tool.

Nevertheless, the excess on the use of plugins on WordPress might eventually cause damage.

For this, it is better to have a balanced strategy. It is also very important to find only the plugins that really take into consideration the specific necessities of the real estate blog and real estate website, without installing plugins just for the sake of doing it.

Although there are lots of plugins used on WordPress, there are not so many plugins for the improvement of the SEO visibility. Most of all, a SEO plugin should be complex and allow a high level of configuration in order to get the best results.

It is important to highlight the fact that no professional strategy of visibility can be replaced by a plug in. I also insist on the fact that yes, the plugins can result very effective for a good visibility of the real estate blog and website.

Among the many SEO plugins for the improving of the visibility of the real estate blog and real estate web, there are 2 that I really consider they should be taken into consideration:

  • WordPress SEO by Yoast.
  • WordPress Premium SEO Pack.

WordPress SEO by Yoast for the real estate blog.

Yoast WordPress SEO is probably the most used plugin in the sector of blogging. Apart from offering all the necessary tools for the optimization of the real estate blog and the real estate web, this is a plugin with a high quantity of extra functions of great utility.

One of the featured characteristic of Yoast is the optimization in real time in order to edit the contents. This is a function that allows us to optimize each part of the structure of a real estate blog content: the main content, the titles, images, descriptions, key words, external links, SEO description, etc.

Apart from that function (which will become essential for a good visibility of the contents on the real estate blog), the plugin generates and updates automatically Sitemaps xml and if the blog is in different languages, it will generate a Sitemap for each language.

The main characteristics of Yoast WorPress SEO to be used on the real estate blog and real estate website are the following:

  • XML Sitemaps in different languages.
  • Canonical (which distinguishes the original page of the other derived ones).
  • Breadcrumbs (navigation guide).
  • W3C Validator (analyzes the structures HTML, XHTML, etc.).
  • Permalink clean up (avoids the duplicated URLs).
  • Files Edit (editing of archives such as .htaccess and robots.txt).
  • RSS Optimization (optimized RSS feed).
  • Rich Snippets (snipetts based on schema.org).
  • Clean Up Head Section (optimizes the <head> section).
  • Social Integration (Facebook Open Graph and Google Plus).
  • Multi-Suite (Sitemaps for other sites).
  • Import (importation of other plugins).
  • 301 Redirect (redirection 301 of the pages).
  • Hybrid/WooFramework/Catalyst (migration guides).
  • On Page Optimization (optimization of the website).
  • Local SEO (geographic visibility).
  • Available in 26 languages.
  • Page Speed Insights (speed of the site´s loading).
  • 404 Monitor (error page).
  • SERP (optimized snippets).
  • Google Analytics (linking of the Google tool).
  • Video Sitemaps (Sitemaps xml for videos).

WordPress Premium SEO Pack for the real estate blog.

WordPress Premium Pack offers a large quality of utilities in order to optimize the real estate blog.

It is also focused on its good visibility and the centralization of the webmasters tools of the real estate blog.

This is a premium plugin which counts with a series of good quality tools for the best visibility of the real estate blog.

Its main characteristics to be used on a real estate blog or real estate web are:

  • On Page Optimization (optimization of the website).
  • SERP Tracking (analysis and reports of the search results.
  • Sitemap (created and updated automatically).
  • Google Analytics (linking with the Google tool).
  • 404 Monitor (error page 404).
  • Bcklink Builder (Backlinks for the real estate blog).
  • W3C Validator (analyzes the HTML and XHTML structure).
  • Link Builder (analysis of internal links).
  • Title&Meta (optimizes the format of the meta tags).
  • SEO Friendly Images (image attributes).
  • Social Stats (analysis of the social network).
  • Files Edit (editing of the archives .htaccess and robots.txt).
  • 301 Redirect ( 301 redirection of the pages).
  • Local SEO (geographic visibility).
  • Page Speed Insights (speed of the site´s loading).
  • Rich Snippets (snipetts based on schema.org).
  • Smush.it (optimization of images).
  • Video Sitemaps (Sitemaps xml for videos).
  • Facebook Planner (automatic publication on Facebook pages).
  • Twitter Cards (Tweets with attached archives).
  • Social Media Icons (buttons of social networks)
  • Google Plus Authorship (link to the contents with Google Plus).
  • Minify (optimization of the js and the CSS archives ).

Analysis of the characteristics of the SEO plugins for the real estate blog.

We should now analyze some of the characteristics of the plugins already stated before, in order to optimize the SEO of the real estate blog and real estate web:

– Sitemaps. 

In order to index the contents of the real estate blog and the real estate web, it is essential to generate automatically one or several Sitemaps and so get a correct indexation of the contents of the real estate on the search engines.

In the same time, it is highly important that a plugin generates a specific Sitemap for every language and creates a clean and optimized structure for the different contents (video, audio, images, etc.).

The real estate should take into consideration that normally, it will publish and spread the contents based on different languages. It is highly important the use of Sitemaps for a good and correct indexation of the real estate contents. The contents should be generated in different languages and should support different types of archives.

– Google Analytics. 

Its direct linking with Google Analytics (the tool for webmasters of Google) is very important and it facilitates the task of monitoring the amount of data generated by the real estate blog or real estate web.

All the sites of the real estate on Internet should be supervised and measured, because if not, no strategy will be analyzed. The analyzing of the generated info by the real estate sites is essential, both for the strategic changes as for defining the targets to achieve.

No strategy of visibility is useful if it is not supervised and the amount of info should be the first to be examined so they could be finally analyzed.

In the same time, the real estate should base its decisions on reports which are also used like proofs and arguments before taking another decision.

In order to get the reports and the amount of info as complex as possible, other tools should be used apart from Google Analytics, as for example the ones offered by Microsoft and Yandex.

– Backlink Builder. 

The backlinks of quality are really useful in order to get a good visibility of the real estate blog.

Getting to know the quantity of backlinks is also important when implementing an effective SEO strategy.

Not all the SEO plugins count with that function. However, it is not obligatory to have it although it is very useful.

The supervising of the quantity and especially the quality of the backlinks used by the real estate blog and real estate web can also be achieve through different means ( tools for webmasters).

If the real estate centers only on the data reflected by Google (regarding the backlinks) it will make a huge mistake, because each tool for webmaster reflects different data.

That is why it is very important to generate reports and analyze different resources and this is also known as “combined data”. In other words, from each tool for webmasters we can get different data and the data gathered should be analyzed for a better understanding.

– Local SEO. 

This function is specifically created to get a good geographic visibility of the real estate blog. This is very important for the potential buyers of the real estate who need to know the exact address of it.

The local visibility is essential for some types of companies, as is the case of the real estate which normally plans a specific local visibility strategy.

We also need to clarify the fact that the concept of real estate visibility is different: one thing is the SEO visibility of the real estate sites and another topic is the physical visibility of the real estate.

Every real estate is located in a specific geographic area and in the same time should be visible on Internet.

The strategy of real estate visibility is different and it is based on the model of concentric circles. In this way, it results easier to understand the concept of strategic projection of the real estate visibility.

– 301 Link Redirect. 

It´s true that it is almost obligatory to configure a 404 error page for the real estate blog and for any real estate website.

The use of a 301 redirection is more important. The 301 system configured on a real estate blog and web makes the 404 errors disappear, because the plugin detects immediately the broken links.

If the real estate blog and web do not have any broken links, they will manage a better visibility and they will be considered ¨clean¨ sites in the eyes of the search engines.

– SERP. 

It is essential to identify the position of the real estate blog contents on the results of the search engines.

With the help of SERP (Search Engine Results Pages or Search Engine Ranking Positions), we might get a well-adjusted idea of the achievements of visibility. In the same time, the correct configuration of the snippets is important and it is really related to the previous topic.

There are many other characteristics that a real estate should take in consideration and analyze at the moment of installing the different SEO plugins, both on its real estate blog as in its real estate website.

I also insist on the fact that the excess on the use of plugins for WordPress might result harmful. The best option for a real estate is to maintain the balance between its necessities and the technical functions of those plugins.

Sources: wordpress.org / WordPress SEO by Yoast / WordPress Premium SEO Pack

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