Viral marketing of real estate agencies is a key factor and RSS Feeds are very important in the strategy.
Are you sick and tired of hearing about RSS (Real Simple Syndication) and how it can take your online business to new levels with little effort on your part?
If you answered no, as a company or professional in the real estate sector, you will love what I am going to reveal about RSS and why it is considered a key factor in viral marketing.
But before I do I think its important you understand the mechanics of each (RSS and viral marketing) and what there role is so there’s no confusion.
RSS stands for Real Simple Syndication or Rich Site Summary and is used to syndicate news or information and is usually associated with Blogs because blogs use an RSS feed to distribute their content.
RSS are also widely used on real estate websites to distribute and disseminate properties for sale, events, developments, special offers, rentals, etc.
Viral marketing by definition.
Viral marketing is any form of advertising and/or marketing techniques that “spread” like a virus without you having to do anything.
Now that you have an idea what the two mean and the roles they each play it’s now time to tie it all together.
RSS and viral marketing.
What do all website owners and portal sites need on a 24/7 basis to keep their visitors/readers coming back day after day?
If you answered ‘Content’ then give yourself a pat on the back because your absolutely right. Because the content is the king of internet!
Viral content and RSS.
And what do RSS feeds contain that update on a 24/7 basis? Content!
And where do real estate website owners and portal webmasters go to find these much needed RSS feeds?
Directories! Where the real estate agency submitted your RSS feeds.
The great thing about RSS Directories is they are all categorized making it easy for whomever is looking. Of course, all directories have a section for real estate agencies and businesses related to the sector.
And if your RSS feed catches their eye, guess what? They’ll add your feed to there website where You’ll gain all that free exposure at their expense.
Now, just imagine if 100 or 1000 website owners picked up your RSS feed.
Real estate site traffic will start to grow without doing anything. You only have to register all the real estate RSS in the directories.
And the cool thing is all you had to do was set it up once!
The more RSS feeds has the real estate agency, more opportunities will be picked up by webmasters.
Do you see now how RSS is being considered viral?
The viral contents of the real estate.
Do you publish your own content / blog articles?
If you do you are also in for a real treat because guess what other directories are starting to incorporate RSS into their directories?
Article Directories for viral marketing.
That’s right, Article Directories.
By submitting your articles to the top Article Directories the same effect will happen as I outlined with RSS Directories.
Remember this, people come online primarily for information that will help solve a particular problem they are dealing with.
Real estate websites contain information.
Website owners need fresh information on a 24/7 basis to feed their readers needs.
RSS feeds deliver content, whether its news related or articles, on a 24/7 basis or whatever frequency the website owner chooses.
Real estate blog posts.
How can you take advantage of this right now if you haven’t already?
Simply set up a real estate blog at Blogger, WordPress or Tumblr and start posting to it on a daily basis with your articles, product reviews, videos or news related postings related to your target audience.
What is a real estate target audience?
Other real estate agencies, developers, freelance agents, professionals linked to the sector and of course potential clients.
Then, send your RSS feed from the real estate blog to all the main RSS Directories.
Once you’ve done that you’ll want to Ping your Blog to get the Search Engines to come visit and start indexing your blog posts.