Home SEO Tips for Real Estate Optimize your real estate blog and web with Hotjar (Part II).

Optimize your real estate blog and web with Hotjar (Part II).

hotjar y blog inmobiliario

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In a previous article from the SEO category, we analyzed 5 steps in order to optimize the real estate blog and web with Hotjar.

Now, we will continue with other optimization phases, so the real estate agency could get better results through its web sites.

These are the phases of the optimization process with Hotjar already seen and discussed:

  • Obtain a heat map of the traffic on the particular site.
  • Get feedbacks of the visitors.
  • Identify the weak points of the site.
  • Detect the key points.
  • Implement heat points detectors.

More functions of Hotjar for the real estate blog and web.

  • Discover the strong points of the real estate site.
  • Reproduce the users visits.
  • Recruit the testing users in order to make trials in a real time.

Discover the strong points of the real estate blog and web.

Hotjar allows us to discover the weak points of a website and it helps us discover the strong points of the real estate blog and web.

It is important to detect and isolate the strong points of the real estate in order to strengthen those factors and get better results.

– Applied example for the real estate blog.

If the most read articles are those from the real estate coaching category, we will need to get the best of that section. We should not forget that earlier before, we have discovered (with the help of Hotjar) the contents that are less attractive to the users.

In this way, we could get a balanced real estate blog. By balancing the traffic scale among the contents of the different categories of the real estate blog, we will get a better global result and so the level of efficiency increases also.

– Applied example for the real estate web.

The strong points of the real estate web detected through Hotjar are the apartments for sale and the conversion level is higher on the entire webpage of the real estate. Staring from that, we will need to use the “thing” that type of properties has in order to use it for the holiday rentals as well.

In case the real estate wants it, apart from strengthening only the apartments for sale, it could also use that section in order to strengthen the rentals section or the bungalows for sale.

Once we detect the strong points of the real estate web, to derive the traffic to another section is simple to achieve and the call to action is simple to place as it is only about placing it on the proper place in order to become efficient.

Reproduce the visits of the real estate blog and web.

The reproduction tool of the visits on Hotjar is a useful tool because it helps the real estate to reproduce each visit on its site as if it were of a real time visitor. It is like seeing through the visitors´ eyes., visualizing the exact moves of the visitors when they are inside the real estate blog and web.

This system is amazing and very easy to use. In order to reproduce a visit and visualize it , you will only need to place the URL address on a certain section.

On the other hand, Hotjar allows us the use of filters, so the real estate could reproduce the visits of the users.

– Applied example for the real estate blog.

Through the reproduction of different visits we make sure the users do not click on the links inside the texts of the articles. It might happen that the users do not manage to distinguish the links, because they were probably used with the same color of text as the contents (for example the black color or just a simple underline).

Speaking of the reproduction of different visits, we will only need to change the color of those links inside the text of the articles. The reader will see immediately the call to action when the link inside the content appears with another color than black, such as blue for example.

– Applied example for the real estate web.

After analyzing different reproductions of the web visits, the behavior mark will be visible: the majority of the visitors look only at the properties for sale that are linked to images of high quality. Here, we can easily add another variable in order to get a more illustrative example.

The visitors of the real estate web abandon the website when find images of low quality for the properties for sale.

When the real estate detects such a behavior with the help of Hotjar, it will lose potential buyers. The solution is quite simple: a real estate must link images of great quality to its properties for sale in order to manage to keep the visitors on the website and increase the conversion level, too.

Testing users for the real estate blog and web.

The possibility to make tests in real time of the visitors behaviors of a real estate blog or web is one of the best features of Hotjar. The users trials of Hotjar are based on observing the visitors behavior in real time.

In order to take such tests, a real estate could use:

  • Users that are former clients.
  • Members of their own organization.
  • Potential buyers.
  • External collaborators.
  • People who never visited the site before.

In order to get the best results in its tests, a real estate must combine all these options. Hotjar focuses on the creation of reports and all the reports contain data, which is recommendable to come from different sources.

Moreover, the different sources are the testing users of the real estate blog and web. The most diversity on testers, the better the reports.

These are dynamic tests which do not require a high time frame, as it is a real time action. They present essential behavior factors.

A real estate must use app like Skype or GoToMeeting for the its tests and must structure a list of questions and comments for the testing users.

A base model for using Hotjar will be the following.
  • Recruit testing users.
  • Coordinate day and hour for the trial.
  • Set targets.
  • Create a list of actions.
  • Plan the questions.
  • Write down the results.
  • Analyze the data obtained.
  • Realize modifications.
  • Analyze them.
  • Return to the test again.
Applied example for the real estate.
  • Blog pages.
  • Structured categories.
  • Random articles.
  • Reading time.
  • All the user to access related contents.
  • Performance of the lateral bar and widgets.
  • Make changes inside the real estate blog.
Questions to set when testing the real estate blog.
  • Which categories do you think are the most interesting?
  • Which article you liked the most?
  • Would you share the contents on social networks?
  • Which social media platforms would you share?
  • Do you like the design of the real estate blog?
  • What feelings do you get from this website?
  • What would you change?
  • How do you find the images related to the contents?
  • What is your Internet speed?
  • What device are you using for visualizing the blog?
  • What browser are you using?
  • Do you think the site loads fast or slow?
  • Are the colors and the size of the fonts appealing?
  • Would you visit it again after the test?
  • Which would be the mark for this blog (from 1 to 10)?
Questions to set when testing the real estate web.
  • Do you like the design of the real estate web?
  • Which properties did you find interesting?
  • Did you find the price or the images attractive?
  • What type of properties you enjoyed most?
  • What would you change on the real estate website?
  • The info relate to the properties is enough?
  • Would you share any of the properties for sale on a social network?
  • On which social network platform?
  • How do you find the rental section of the real estate?
  • What Internet speed connection do you use?
  • What device you use for visualizing the website?
  • What browser do you use?
  • Do you think the site loads fast or slow?
  • Would you visit the website again after testing it?
  • What grade would you give the real estate web (bewteen1 and 10)?

When we use Hotjar´s steps for analyzing the real estate blog and web, we get a huge quantity of info on the vistors behavior. Once the real estate counts with the correct and well-structured info, it can start making the necessary changes in order to get the best results.

It is not only about having a real estate blog with high quality content, but it is also about uploading images of properties for sale to the real estate web.

The key of a real estate in Spain is to manage to get the best results both on its real estate web and blog. That is why it should know the behavior of its clients. Hotjar helps the real estate to discover its visitors tendencies, the behaviors of possible buyers and the strong and weak points of its blog or web.

To sum up, it makes easier the gathering of info and it allows us to make necessary changes for the exact places.

Hotjar must be used frequently in order to get the best results for a real estate from the real estate blog or web. In a way or another, the readers´ behaviors change and the visitors´ tendencies on the real estate web also.

Source: hotjar.com

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