A real estate website is the online store window of some of the properties for sale a real estate has and its target should be effective.
That website should offer a positive experience to the visitor, who eventually could become a potential client of the real estate and he should never be negatively conditioned by a bad experience while navigating on that website.
Nowadays, there is a standard used for the real estate website and blog, in which we could find the factors and elements which must be introduced in order to offer a good experience to the visitor. In the same time, we will achieve a good visibility on the Internet.
The elements a real estate web and blog should introduce, start basically from technical aspects (which will affect the SEO in a way or another) to those elements related to functional aspects.
Anyway, it is highly important that the real estate web and blog adjust to this standard in order to achieve a good visibility. They should also incorporate those elements which might increase the development of the real estate without affecting the visitor in a negative way.
Basically, the real estate could manage separately the website and its real estate blog, although there has been the tendency of merging everything in the same place and in the same domain. Regarding the visibility (SEO), merging the real estate´s website and blog into the same domain, will also achieve a better work management.
On the other hand, managing the real estate website and blog from different domains is also an effective strategy.
The concept of managing the real estate website and blog from the same domain has as target the creation of an operational center on the Internet which will eventually become the place of reference for the visitors and potential clients of the real estate.
Even in the same website of the real estate we could incorporate the pages of every real estate agent and this is known as online portfolio.
In order to achieve something like this, the real estate should count with a good hosting, with a correct capacity according to its necessities and implement an effective CMS (System Management Contents) so everything could work correctly.
The real estate websites elements.
A real estate web with sliders.
For a real estate website, a slider is absolutely obligatory to implement into its design, although we must pay a lot of attention to this, because a wrong implemented slider could be converted into a negative aspect and could affect the real estate website´s visibility on Internet.
When a slider is implemented on a real estate web or blog, it should count effectiveness and not rest it. We should understand a slider is no more than a graphic interface system which has as a target to invigorate the visitor´s experience. It is very important that the slider be flexible with the images size and to be adjusted automatically.
This is a much more effective system which permits the slider to remodel itself. Apart from the main slider of the real estate website, it is always better to implement other sliders, for example, one below each property which should be related to other offers of the real estate.
In the case of a real estate blog, the additional sliders could serve in order to promote some related articles.
Optimize the real estate web.
The quality of the real estate web and blog´s contents is essential in the first place and it is also important the two of them be well-optimized for the SEO. In this way, nowadays, the minimum is that a real estate web and blog count with a HTML5 and CSS3 structures well-optimized.
We should not forget about the fact that they should count with schema.org integrated and a correct optimization of the headers inside its template. A good template is necessary for the real estate web to work and it should be effective if we want it to be the hub of the pages on the Internet.
The management system of the web and blog´s contents is essential and it is not advisable to use closed or almost nonflexible systems in order to manage the contents.
Responsive Design for the real estate web.
It is essential the real estate web and blog adapt to the nowadays technological devices and this is known in the domain of design and development of a webpage, as Responsive Design. It is a strictly technical factor which permits the real estate web and blog to be easily seen on any device (computers, laptops, smartphones or tablets).
As each device counts with its own technical properties (as the screen resolution or the processor´s power), the most important concept is that, starting from only one design we should achieve a correct visualization of the contents, no matter what device we use.
If we take into consideration the huge success achieved by the mobile devices, we could easily understand why a real estate web and real estate blog should be Responsive Design.
Retina Ready to the real estate web.
The system Retina Ready is the one that allows the real estate or blog to offer to its visitors an ideal quality of images no matter what device is used. It is related to Responsive Design.
Retina Ready is a technical factor (very important), which should be taken into consideration by the real estate agency, because for sure, a huge number of its clients access the real estate web and blog using mobile devices.
The concept known as ´retina´ is coming from the concept developed by Apple and it is basically about incrementing the number of pixels so to achieve images more clean on very small screens.
The system Retina Ready detects automatically when a visitor of the real estate accesses it from a mobile device and it shows the images with a doubled resolution and an ideal quality.
For a real estate, its webpage is the window where it presents its product (its portfolio of properties for sale) and the importance of the images´ quality is evident. In this way, it is highly important that the real estate supports high definition images and so the real estate blog, obviously with the help of the Retina Ready system.
This system appeared because of the necessity of visualizing images in a website with a high rate of sharpness and less space (a characteristic of the mobile devices such as smartphones or tablets).
In the case of the real estate agency, which uses videos as well, in order to promote its product, the former should take into consideration that those videos need to be made with high definition. For this to happen, its template should be able to support it in the first place.
A very used resource in order to incorporate videos on your real estate website and publish its properties for sale in a different way is to link those contents from a YouTube channel of the real estate to its website. For this, we should always maintain a high quality standard for a good visibility and so improve the visitor´s experience.
Multilingual real estate website.
It is very important for a real estate to have its website and real estate blog enabled to support a multilingual system of content management, because in this way, the real estate could reach international clients. For the particular case of a real estate, it is common to find websites that does not support a multilingual system of content management.
We need to leave it clear, the fact that a real estate website or a blog with translated contents is not the same thing with those that support a multilingual system of contents management. It is totally different.
When we talk about the RTL system, we should take into consideration the fact that the real estate web should be previously prepared to support a multilingual system of contents management and the fact that it should be enabled to support any type of writings and adapt to different alphabets such as the Cyrillic one.
The real estate website and its menu.
Both the real estate website menu as the real estate blog should be functional and should be able to allow a good surfing on the website. We highlight the fact that it is important, in order to offer a positive experience to the visitor of the real estate web or blog.
This is the main reason why the menu of a website is so important. Normally, the real estate website menu is horizontal and it appears on the higher part of the page, just below the header. In order to get a higher level of functionality, the real estate website menu is better to have pull-down subtabs.
In this way, the user finds the info easier and no overloading of the menu will be possible. In order to avoid an overloading of the menu´s information of the real estate web or blog we can use another secondary menu which is normally installed above the header (like this website´s design), or we could add a third menu on the bottom of the page.
If the menu of the real estate web uses transition effects apart from the pull-down subtabs, the user will notice a more attractive website and this allows a more stimulating experience.
There are a lot of options of using different menus for the real estate website design and we have already mentioned some of them, although we should never forget that these must have a certain specific target.
Properties search option.
The search box of the properties for sale of a real estate should be 100% efficient, precise and fast enough at the moment of showing the search results. In order to manage to implement an effective search engine of the properties for sale, the former should follow some specific parameters.
Those parameters should adjust to the possible necessities of the potential clients. The search box for a real estate´s properties for sale should be adjusted to the clients´ necessities, but it is also true that the real estate should define first how to structure the database of properties for sale the exact point from where the search engine will take the info.
Regarding the type of information to offer to the web´s visitor, there are a lot of variants to make properties searches, but the most popular are these:
- Geographic location of the properties.
- Buy or rent properties.
- Types of properties.
- Number of bedrooms.
- Search properties for sale by price.
There are other parameters which can be offered to the potential client who visits the real estate web, as for example, searching by the references of properties for sale, but also by creating a selection of highlighted offers of properties for sale selected by the real estate.
Anyways, the properties search function of the real estate web should satisfy the necessities of the potential clients in order to achieve a high level of effectiveness. It is highly important to understand that the search engine of the real estate web is actually an effective method for the visitor, who only wants to have his expectancies satisfied.
The footer of a real estate web.
The footer of a real estate web is the bottom area of the website which has a small area in comparison to the rest of the parts. Speaking in design terms, the footer of the real estate web is a necessary resource, because it offers additional info to the visitors and it can be used in different ways.
The footer of the real estate web and blog is a strategic element inside the general design of the website and it should be used effectively. It has been noticed that the footer turns out to be the area with less interest from the real estate agencies.
The concept used for the footer of a real estate web and the one used for a real estate blog are totally different, because it is all about maximizing that area. There are similar elements that could be used.
The elements that can be included in the footer of a real estate web and blog are:
- Copyright (in order to emphasize on the rights of the real estate).
- Social media icons (to strengthen the brand´s development).
- General info of the real estate (address, mobile, email, etc).
- An additional internal searcher.
- Logo of the real estate (to strengthen the Branding strategy).
- A mini vertical slider with images – to announce properties for sale or blog articles.
- Links to the pages of every real estate agent.
- An extra menu (not to overload the main menu).
- Subscribing option to the real estate newsletter.
- Additional pages for the real estate web.
Any real estate web or any real estate blog should count with additional pages to attend to specific necessities. Those pages could vary between the real estate web and blog, but those such as error 404, contact, legal info and that related to cookies should appear on both sites.
If we take the exact example of the real estate web, there are some efficient pages to implement, because if well- implemented, they offer a stronger image of the real estate. The real estate web´s corporate page is actually what about us means for a real estate blog.
If the real estate is situated in a specific area, we could include a specific dynamic map, so the client could orientate himself, especially if the latter is planning to visit the real estate office.
An important resource inside the real estate web is the page where the subpage of each agent is found. The real estate web dedicated to the members of a agency is very important because it strengthens not only the possibilities of sells but also the organizational structure of the potential buyers.
To implement a page for each real estate agent inside the web is something quite simple. It can be used a basic model of the main page and start adjusting the info of each agent. Those pages dedicated to the real estate agents should be directly linked to the main page.
The comments on the real estate blog and website.
The concept on the utility of the comments left on a real estate web and on a blog are two totally different things, because a blog is nurtured by the commentaries while the real estate web does not need any comments left.
In the case of a real estate web, the comments are normally tagged as satisfied client, or comments on the client´s experience with the real estate. This is a feedback type comment. Usually, they are few comments (between 5 and 7) and have the photo of the real estate agent attached.
Those commentaries as they are previously manipulated, they do not have any importance in the eyes of SEO.
The case of the real estate blog is completely different, because there, the comments use for a good visibility, especially if these are well-developed , as they could bring positive consequences.
In order to get a good visibility of the comments of the real estate blog, we will need hundreds or thousands of them and we will need them to be linked to a certain header. Normally, the real estate blog comments are related to a H4 header. If the comments on a real estate blog can achieve a good visibility on the Internet, the real estate is not obliged to allow its visitors to leave comments.
During the last years, there has been a tendency to disallow the comments on a real estate blog, because they are interpreted as an overload of info not related to the web. This is done in order to avoid a damage of the corporate image of the real estate.
To sum up, there are 2 options: to allow the visitors to leave comments, or to disable that function. This is an organizational matter and the most used option is to disable the comments function.
Anyway, the real estate is the one to make the choices and if it chooses to allow the comments of the visitors, those comments should be revised and previously filtered in order to avoid any spam or some other offensive comments.
If the blog and the real estate allow the comments, it is obviously they need to offer the visitors a high range of options and they should not limit to the basic system of comments. There are systems of comments for a real estate blog which are highly used by the users, as for example: Disqus and Facebook (they could also strengthen the visibility on the Internet).
Social media and the real estate website.
Nowadays, social networks are huge promoters and developers of a brand, especially of a real estate. That is why we should implement some buttons related to the social networks both on real estate website and blog.
These buttons have this special target: the visitors could share the real estate on different platforms. In this way, the real estate gets another type of advertising, which is effective and free. In the same time, those social buttons allow to spread the other pages the real estate has on every social network, such as: Facebook, Google Plus, YouTube, Twitter or LinkdIn.
For a real estate blog, it is highly advisable to include those buttons below its articles, in order to share the latter on different social networks. This allows the obvious diffusion of the blog´s contents and it strengthens the strategy of marketing of the real estate.
We have to take into consideration the fact that every detail of a real estate web and blog will always have some consequences directed to the real estate and our intention is the former to be positive.
It is about the idea of users to find a friendly place and that their experience to be as positive as possible. On the contrary, the real estate could lose some potential clients.