Home Real Estate Marketing @en Real estate agent on LinkedIn.

Real estate agent on LinkedIn.

The real estate agent must count with a professional LinkedIn profile, of course linked to the agency. This is a very important thing for a real estate.

This is essential for the real estate social media strategy to count with agents that have professional profiles and link them to the corporate page.

The positive synergy must start by the real estate team members and this strategy must be applied to all social media platforms where the real estate is present.

As a starting point for the implementing an effective strategy, a real estate Community Manager, must always count with the support of the real estate team members.

The level of involvement of every member of the real estate team is very important and if they do not understand the importance of one of the most important professional networks on the Earth, we need to explain them the necessity and its benefits.

For a real estate is very important that each agent has a LinkedIn profile. This is important for the agents, too. Those that do not have a LinkedIn profile, they will stay out of the strategy.

In the same time, with the help of the real estate sector that nowadays is so competitive and individual, a real estate agent can get the best out of his LinkedIn profile.

LinkedIn features for the real estate agent.

Once the real estate manages to make clear the importance of the real estate agent with a professional profile on LinkedIn, the next step is to make the agents understand a series of recommendations in order to get the best results.

In order to be effective for the real estate´s interests, the real estate agents´ profile must follow these guidelines:

  • Personalize the profile in a careful way (picture, description, etc.).

  • Optimize each area (details, abilities, languages, etc.).

  • Link every profile to the LinkedIn real estate page.

  • Share the articles of the real estate blog (this brings added value and positioning)
  • Validate the abilities of others in order to get the personal abilities validated too.

  • Recommend other users in order to be recommended.

  • Constantly expand the list of contacts.

  • Remember that LinkedIn is not Facebook, Twitter or Instagram.

LinkedIn advantages for the real estate agent.


  • Get the best out of the most important professional network in a free way.

  • Link with other professionals and companies of the real estate sector.

  • Increase the business opportunities (sales, rentals and take on of new properties).

  • Build and project a solid online reputation.

  • Advertise events and different advertisement campaigns.

  • Get a better real estate SEO positioning.
  • Set an effective communicative channel and strengthen the brand development.

  • Get more traffic for the real estate web and real estate blog.
  • Get updates on the real estate sector´s trends and expand the list of contacts.

  • Recruit professionals by posting job offers.

  • Get the best visibility on the social media platforms.

  • Strengthen the branding strategy of each real estate agent.

  • Connect with a segmented audience in an effective way.

  • Achieve professional prestige as agency and organization.

In conclusion, the active presence of the real estate agent in LinkedIn and the fact that each real estate agent count with a profile on the most active social media platform for professionals are two very important factors for the agency.

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