On a previous post in the category called Real Estate Coaching we have analyzed the different elements linked to the property recruitment in the real estate sector in Spain and some aspects related to the role of the property recruiter.
Now, we will focus on the analysis of the figure of the property recruiter in Spain, considering the organizational and business necessities of the real estate and some characteristics of the professional agent.
Characteristics of the property recruiter in Spain.
Even if the role of the property recruiter in Spain as an organizational figure is not really taken into consideration, it is actually really important.
Competences inside this sector have never been divided to certain persons. This task can be practiced by any member of the real estate.
Traditionally in Spain, a real estate organizes his portfolio of properties for sale according to different sources with the help of its real estate agents or collaborators. This is a valid model to follow, but not really effective when the real estate wants to achieve high levels of productivity.
Dividing the organizational roles does not mean we are all sharing tasks. It targets the achievement of specificity of an organizational figure in order to increase the level of professional competence and the level of productivity.
A trained real estate property recruiter dedicated only to this is a key organizational figure inside the business model implemented by a real estate. This does not mean a real estate agent or collaborators will not contribute to the increase or improvement of the portfolio of properties for sale or rent of the real estate.
The specificity of the organizational roles inside the real estate sector reflects some requirements such as: training, experience, qualification and certain personal or professional characteristics.
Qualified and organized property recruiter.
Derived from the specificity of an organizational role, qualification is an important factor.
The real estate property recruiter must be trained in different subjects in order to achieve to develop his tasks in an effective way, achieving in this way the increase on the global productivity of the real estate.
Training in different areas will make easier the daily task of recruiting properties for the real estate and the property recruiter will fell more sure on his competences.
The knowledge directly derived from training or from the desire of the professional brings him more confidence. It is observable when a professional know what he is doing and it is obvious when the professional does not count with the necessary training or knowledge in order to develop his job.
It is really important for a property recruiter to train in a specific task and he must enlarge his knowledge.
On the other hand, his ability of organization is important in order to achieve good results. The management of his time, a well-organized agenda and the knowledge of technological tools are essential factors.
The property recruiter and his proactive attitude.
The real estate sector in Spain is a professional and dynamic sector which is always conditioned by different variables.
The real estate property recruiter must adapt to the constant changes of this sector and manage to make effective changes in its working models.
The attitude of the property recruiter as a professional inside the real estate cannot be limited to the following of a preset agenda based on the necessities of the real estate. He must show initiative, decision and will in order to increase the level of competence.
The proactive attitude of a real estate property recruiter will affect the increase on the personal productivity, the number of properties recruited for the real estate and the quality of the real estate product.
The operational or managing frame set previously for his competences on the organizational level and derived from the company´s necessities, must be taken as a reference.
The real estate property recruiter must respect the model implemented as informative, but he must also add flexibility, as a strengthening element for his tasks.
Assertive property recruiter.
The control of social abilities is a very important factor for the property recruiters, as for the real estate agent or any other professional related to the real estate.
Qualification and training are essential aspects for a real estate property recruiter.
However, if the property recruiter does not possess these characteristics, he will probably not achieve good results. Kindness, sympathy, respect and punctuality are the characteristics for an effective property recruiter.
The way to communicate with the owners of the properties for sale and the way to interact with them will determine the achievement of the target or not.
On geographic areas like Orihuela Costa (Spain), the real estate property recruiter must prepare himself in order to interact with owners of different nationalities in an effective way.
Interacting with owners of different nationalities in an effective way involves many things. The first thing is to know languages and the social codes that predominate in their countries.
Knowing a language does not mean speaking it. It is also related to knowing how to write and comprehend it.
This observation is very important, as pretending to speak and comprehend a language is a very big lie in Spain.
Like a real estate agent, the real estate property recruiter must plan and implement a strategy of personal marketing.
The development of a personal branding strategy will allow the real estate property recruiter to become known and visible in a particular area and so, get good results.
There are many resources available for the real estate property recruiter who want to implement an effective strategy of personal branding:
- Visit cards (a traditional method, but effective)
- Real estate blog (in order to become visible in this sector)
- Low cost advertisement campaigns (Bing Ads)
- Possess a personal webpage (for online galleries)
- Create profiles and pages on the social networks (Google Plus, Facebook, Twitter, LinkedIn, Pinterest, etc.)
A professional inside the real estate sector in Spain must understand this important tip: “he needs to know how to sell his professional services and sell himself if needed”.
If the property recruiter is not known in his area, the task of recruiting properties for sale will become quite difficult.
The real estate property recruiter must be known in his area, interact with others, create professional bonds with other sectors and generate positive synergies in order to increase the productivity level.
Resilience and the real estate property recruiter.
Counting with a high level of resilience is very important for a real estate property recruiter. Property recruitment is a task that might let down the professional, since ¨NO¨ will be the answer that he will receive most of the times.
He will not always manage to negotiate the price of a property for sale in an effective way, neither he can achieve only properties for sale with an exclusive contract.
This can be seen as an external factor and a natural fact for the daily work of any property recruiter. In the same time, there is also the internal factor that he needs to confront during his professional job.
Members of the real estate team will put pressure on him in order to achieve the targets previously set; the manager will supervise his performance. There might be times when the professional interactions are not satisfactory.
The real estate agent will always ask him to recruit certain types of properties and get the price of the property as low as possible.
The responsible of the rental management of the real estate will let him know the fact that a real estate needs apartment for holiday rentals.
The secretary of the office will remind him to update the database of the properties for sale and rent that he recruited.
In the same time, the real estate manager will evaluate the obtained results, which will be set according to the necessities of the real estate.
This is something that happens every day to a property recruiter. That is why he needs to know how to balance the good and bad results.
The level of resilience of the property recruiter is converted in a key factor in order to interact with the owners of properties for sale in a satisfactory way and to interact with the colleagues in an effective way.
The figure of the real estate recruiter is very important both for the organizational level as for the business of the real estate.
The process of recruiting properties adjusted to the necessities of the real estate is converted in an essential task. This is one of the jobs that are not really appreciated in Spain.
However, the conclusion of this premise is that a real estate in Spain without properties for sale cannot function as a company.