Home SEO Tips for Real Estate Optimize your real estate blog and web with Hotjar.

Optimize your real estate blog and web with Hotjar.

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Earlier before, we have centered our attention on Hotjar´s main characteristics focused on the specific analysis of a real estate blog and web.

Now we need to focus on the main steps of Hotjar in order to get an efficient optimization of the real estate blog and web.

Let´s remember again the main aspects we already analyzed, mainly Hotjar´s aspects related to the optimization of the real estate blog and web:

  • How to understand the visitors´ intentions on the websites of a real estate.
  • Erase some of the real estate blog and web´s barriers.
  • Implement persuasive elements in order to increase the conversion level.

Steps to optimize a real estate blog and web with Hotjar.

As it is a diagnosis tool for the real estate websites, Hotjar offers an action plan, an optimizing model based on the following steps:

  • Obtain a traffic heat map.
  • Get the visitors´ feedbacks.
  • Identify the website´s barriers and weak points.
  • Detect the key points.
  • Implement hot points detectors.
  • Discover the strong points.
  • Reproduce the visitors´ visits.
  • Recruit test users.

The heat map of a real estate blog or web.

To get a heat map of the traffic and target pages with the highest bouncing helps us to detect the point where the visitors leave the page.

We need to correctly configure the pages of the real estate sites in order to manage to make the visitors stay on the website and so manage to get a better conversion level.

It is essential to discover the visitors´ behavior on a real estate website, what type of properties they are looking for, if they are real buyers or potential clients looking for renting properties.

In the same time, we can detect which articles are the most interesting for the visitors of a real estate blog and so we will be able to implement an effective strategy for the real estate.

– Applied example for a real estate blog.

If the real estate blog traffic is high and the bouncing index also, then we have the perfect opportunity to detect which articles are the ones that retain the visitors. This is possible only with the help of Hotjar.

That is why it is so important to have the categories of the real estate blog well-structured. It is also important to show related articles to the visitors of the page.

– Applied example for a real estate web.

If the traffic and the bouncing index generated by the real estate web are high, this means that we could get the visitors to stay more time on the site.

Once the client´s attention is caught, the visitor might discover offers with properties for sale and might decide to buy a bungalow instead of an apartment.

Get the feedback for the real estate blog and web.

Hotjar allows us to discover the visitors´ intentions with the help of their feedbacks. One of the most effective system to get their feedbacks is by adding questionnaires.

In this way, the real estate understands the necessities of the potential buyers. We must discover the type of property mostly searched by the visitors on a real estate web and the most viewed contents on the real estate blog.

– Applied example for a real estate blog.

We can use different strategies in order to define the type of reader of the real estate blog or to know if the profile is linked to another professional or to a potential buyer. With the help of Hotjar we can modify the texts in order to get better results.

Depending on the type of reader of the real estate blog, it will be easier to use a persuasive language or make use of an action call.

– Applied example for a real estate web.

We can implement a predefined questionnaire on the pages of the real estate web with more traffic, asking the visitors how they got to meet the real estate or what properties are more attractive to them according to their prices, location, size, etc.

Hotjar gives us two options: to use a system of questions set by the real estate or to use the free text version which is much more effective because we get a better feedback.

Identify the barriers of the real estate blog and real estate web.

Setting a funnel in order to identify the barriers of the real estate blog and web turns out to be an effective tool. Through the funnel we can maximize the webmaster resources of the real estate sites, as it becomes more effective to manage the modifications in different parts and areas of a website.

First we need to prioritize the necessities and then modify them and get the best results.

The key to implement an effective funnel is by doing it backwards and structuring it according to the real estate´s necessities. By creating a funnel with Hotjar, the real estate will get to know the exact spot where they lose potential buyers, both on its website as its real estate blog.

In the same time, with the help of this system is very easy to understand on what point the clients left, their behavior and the visited properties on the website.

– Applied example for a real estate blog.
  • Category of the real estate blog> Read article> Related contents> Visitors´ exit.
  • Seen content> Next read article> Visitor´s point of departure.
  • Language> Next read article> Seen contents> Visitors´ place of departure.
– Applied example for the real estate web.
  • Falling pages> Type of property searched> Other seen properties> Visitors´ exit.
  • Language> Seen pages> Seen properties> Visitors´ exit place.
  • Rentals> Types of rental properties> Prices for seen properties> Visitors´ exit point.
Detect the key points of a real estate blog and web.

Once the real estate manages to detect the point where it loses possible buyers, it needs to focus its attention on the correct feedback. It is quite a simple and effective task to understand the reason of abandoning the real estate web or blog with the help of the visitors´ feedbacks.

We firstly need to be sure we understood the steps to take when using Hotjar. If not, we will mix up the meaning of the feedback with the other concept. We will now see some examples which result to be much more attractive.

– Applied example for the real estate blog.

The place where we need to implement this system is when a reader of the real estate searches for some coaching article and abandons other categories.

The exact place to set this system is the category of the contents where the visitor leaves the page, but not on point where the visitor joins the real estate blog.

– Applied example for a real estate web.

The potential buyers get on the real estate web with the idea of searching some apartments for sale and they normally get out when they reach a page related to property rentals. This system must be implemented right on the rental page.

The key point is the page of property rentals and not the page of the apartments for sale.

The heat spots of the real estate blog and real estate web.

An effective action is to implement automatic detectors by using the heat maps of Hotjar. In this way, the real estate can easily see the point where it loses clients.

The visitors´ actions and behaviors will be saved and registered and their analysis can be made with the help of the heat maps, which are easier to understand.

With a well-implemented system, the real estate gets a clear idea of the properties that are viewed by the visitors and the most read articles of the real estate blog.

– Applied example for the real estate blog.

A real estate blog counts with thousands of visits per month. However, only a small percentage of them decide to visit the real estate web.

We must then relocate the call to action in order to manage to get a higher traffic derived from the real estate blog towards the real estate web.

– Applied example for a real estate web.

Most of the visitors of the real estate web visit the rental section, but just a few click on the section of properties for sale.

With the help of Hotjar, we will understand that the real estate is effective when getting the attention of people interested on renting, but it does not get the attention of the possible buyers.

In this way, we need to make the necessary adjustments and set the call to action on another area of the real estate web, in order to get a higher level of conversion on the page of properties for sale.

On the following article, we will analyze other steps in order to manage to optimize the real estate blog and web with Hotjar. This article will be part of the Real Estate Branding category.

  • We will discover how to detect the strongest points of the real estate blog and web in order to get the maximum out of them and get the best conversion levels.
  • We will analyze the function of seeing the behavior of the visitors in real time. In this way, the real estate manages to understand the behavioral patterns.
  • We will learn how to use the tool of reproduction of the users´ visits, so the real estate might manage to understand their experiences on the website.

In order to achieve good results both with its real estate blog and web, it is essential for a real estate to count with objective data. This is the reason why Hotjar is such an efficient tool.

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Daniel Costa Lerena

Author and Editor.

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