MailChimp is one of the most popular platforms for implementing real estate email marketing campaigns.
Email marketing basically consists of sending emails with information about certain products or services, and these emails are targeted to a segmented audience.
Segmentation of recipients of emails is a key factor to achieve good results.
From the perspective of the recipients of emails, email marketing campaigns are often somewhat uncomfortable; However, it remains a widely used real estate advertising strategy.
However, real estate email marketing can be effective, both for real estate and for its clients, who may be aware of the best offers and promotions of the agency.
At the same time, email marketing campaigns can be very effective for the dissemination of the contents of the real estate blog, and by tendency they are usually campaigns with better receptivity by users (due to the variety of the type of content sent).
MailChimp allows automating real estate marketing campaigns, creating well-segmented mailing lists, and focusing advertising actions more precisely.
The email marketing platform focuses on some fundamental aspects:
- Campaign planning.
- List administration.
- Contact segmentation.
- Email customization.
- Analysis of data.
Advantages of MailChimp for real estate marketing.
Before analyzing some of the most important features of MailChimp, we will review the main advantages offered by the email marketing platform for real estate.
- It is a web application compatible with most internet browsers.
- It is not necessary to download or install any program on the computer.
- Large amount of documentation and help manuals.
- Creating an account in MailChimp is very simple and free.
The possibility of using MailChimp for free is a determining factor for many real estate agents; and the features it offers, although limited, are quite good.
- 2,000 subscribers.
- 12,000 emails per month.
- Campaign planning.
- Landing Pages.
- Pop-up forms.
- Automatic notifications.
- Audience segmentation.
- A/B Tests.
- Integration with Google Ads.
- Integration with Instagram Ads.
- Multi-user account.
- Basic reports.
- 30 days of support via email.
MailChimp payment plans offer other very practical features and functionalities, and are quite affordable for most real estate agents.
However, the platform’s free plan allows agencies to make a first contact with the tool and familiarize themselves with its use.
In addition, for small and medium-sized real estate agents, sending 12,000 emails per month to 2,000 subscribers for free is a great advantage.
MailChimp account settings.
The registration and use of MailChimp is very simple, and in a few steps the real estate company can begin to create its mailing lists and implement email marketing campaigns.
- Complete the registration form.
- Activate account.
- Complete the user profile.
When the real estate company registers in MailChimp you must provide your business name, your email and choose a password; later you will be sent an activation email.
By activating the account, by clicking on the link provided, you will be redirected to the page where the real estate company should complete your user profile (website, real estate address, social networks, etc.).
If the real estate company manages your rentals online, you can link your MailChimp account with your rental management platform.
Set up the real estate list.
A well-organized and updated contact list is key to the effectiveness of email marketing.
When the real estate agency creates its user account, the platform uses the configuration data to create a default list.
The default list can be set manually, or simply the real estate can start adding contacts.
MailChimp’s design focuses on a single list, although it is possible to create other segmented lists with independent contacts.
However, real estate contacts that are included in more than one list will be counted independently, and that will affect the subscriber limit.
Customize the subscription form.
If the real estate company still does not have contacts to add to your list, the platform will automatically generate a subscription form.
The subscription form can be published on the real estate website, the real estate blog and on Facebook pages.
On the other hand, MailChimp offers a large number of options for real estate to customize your subscription form, something very important for the development of the company’s brand.
- Go to the list page.
- Click on the drop-down menu of the selected list.
- Select subscription forms.
- Form generator.
- Forms and response emails.
- Select the form to modify.
- Activate the designer.
Once inside the form designer of the specific list that the real estate company wishes to customize, the page, body and forms tabs will be displayed.
The fields and drop-down menus allow you to make all the changes and customizations that the real estate company wishes to apply to your email marketing forms (styles, colors, data to be included, etc.).
Once the subscription form is customized, simply save and save it so that it can be used.
How to create an email marketing campaign.
Once the real estate agency customized your subscription form, it is time to launch your first email marketing campaign with MailChimp.
A campaign is basically a message to share through the different real estate channels (web, blog, Facebook pages, etc.).
However, real estate agents usually start their campaigns with MailChimp by sending emails.
- Campaign creator
- Select list and recipients.
- Configuration: subject, preview, sender and mail.
- Select tracking tools.
- Connect with the social accounts of the real estate.
- Configure advanced settings with available options.
- Select the message template.
- Customize campaign content.
- Confirm that all data is correct.
In the last step of creating the email marketing campaign, MailChimp makes sure that all the steps were completed correctly, and if something was not correct, the platform automatically notifies it for correction.
Once the real estate email marketing campaign has been created, it can be programmed or sent immediately to contacts.
While designing an email marketing campaign with MailChimp is a fairly simple task, it can also be somewhat complex, because the real estate company must make various adjustments.
That is why the previous phase of campaign planning is very important, isolating the real estate needs and establishing the objectives that are intended to be achieved.
Because the real estate campaigns with MailChimp can be used in different channels and for different purposes (emails, social networks, landing pages, Christmas campaigns, postcards, reminders, property launches or real estate developments, etc).
In short, MailChimp is an excellent tool for email marketing campaigns for real estate, and a very effective resource for real estate marketing in general.