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One of the most effective methods to catch potential buyers is to make use of videos and the real estate should understand that according to the statistics, there are billions viewings of the videos on internet every day.
This is a particular and important way of spreading the real estate product as it does not generate any major cost for the agency.
Every digital marketing strategy of the real estate should have this option for its potential and high level of effectiveness. The virtual visit of a property for sale is a way to advertise the real estate product. This is a much more attractive and effective method than the classic one of sliding the pictures.
The channels where we could spread the videos are infinite, but we could start from our own real estate web.
Social networks, as YouTube and similar platforms are not included in this list. The reason is that the social networks specialized on videos should be directly linked to the real estate strategy.
In other words, no matter where the videos are hosted, they should also be uploaded to the social networks based on that sector. The videos of properties for sale must be seen as articles of the real estate blog and so they should be advertised likewise.
Once the real estate has the edited video of a property for sale, the first step is to spread it through different channels in order to get as much potential buyers as possible.
The real estate product for sale (made of images and videos) must be spread in the same way and according to the standards established in the digital marketing strategy.
In any of the cases, all the options of publishing and spreading the contents are valid in order to strengthen the strategy of digital marketing.
If the real estate uses a shared host or a VPS with a small capacity of hosting, the former should consider the following options.
Characteristics of the hosting for real estate videos.
The main characteristics of the hosting services for videos for a real estate are:
– Ways to register in order to get an account:
- Email address.
- Social network accounts: Facebook, Google Plus.
– Systems to share the videos of the real estate:
- Embed Code. Example: < iframe width=”600″ height=”480″ frameborder= “0” src=”http://embed.service.sx/embed.php?v=code associated to the real estate content” scrolling=”no”></iframe>
- Video links. Example: http://www.service.com/video/code of the real estate content.
- HTML Code. Example: <a href=¨http://service/video/code of the real estate content¨> HTMLCSS example.avi</a>
- Forum Code. Example: [URL] http://www.service.com/video/code of the real estate content [/URL]
- Social buttons: all the host services for the videos of the real estate have buttons to share the videos on news syndicators, forum, real estate portals and on social networks (Facebook, Twitter, Google+, Delicious, Reddit, Digg, Technorati, Stumble, Yahoo, etc.).
– Tags on the video contents of the real estate.
– Drag&Drop system to upload video archives.
– Partners Programs:
The Partners programs linked to the hosting services of videos are used to generate incomes to the users of those services. The users link their accounts with a bank account or PayPal and according to different variables, they earn money from the viewings of their videos. Depending on each service in particular, the variables to be taken into consideration are the following:
- Number of visits on the hosted video (average of 10.000 visits).
- Time of viewing the videos (segments of time).
Tiers or groups of countries. Examples:
- Tier 1: USA , UK, Australia.
- Tier 2: Spain, Canada, Holland, France, Denmark or New Zeeland.
- Tier 3: Japan, Sweden, Argentina, Mexico.
- Tier 4: other countries.
It is important to clear up some aspects related to how a real estate can earn some money with the help of hosted videos. The number of visits on the videos is the main factor, although it depends also on the time of visualizing the videos and it depends on the Tier, too.
Regarding the Tier, we need to understand that each host service define the Tiers in a conventional way. Normally, we find USA in Tier 1 and Spain in Tier 2. If the real estate tries to lie to the hosting system in order to generate more winnings (using Bots or plugins), its account will be automatically eliminated.
PowVideo is a service which reflects the winnings of a real estate from the visualization of its contents. This app uses tables which contain all the variants already cited in a very detailed way (the number of visits, the Tier, the minutes of visualization and the money won by the real estate).
The subject of a real estate that monetizes its video contents (especially those that are new on the market) is an option to be used as much as possible.
If the real estate decides to use this type of hosting service for its real estate videos, it does not result to be a wrong thing to do either.
Hosting services for the real estate videos.
– NowVideo.
- Upload of video archives from other servers.
- Allowed extensions: .avi/ .flv/ .mp4.
- Maximum size of the archive 1 GB.
- Upload daily limit of archives: 100.
- Allowed maximum time: 300 min.
- It includes third parties adverts.
- Import of other hosting services of videos on cloud.
- Maximum number of video archives imported in the same time: 20.
- Linking system: an online direct link.
- Third parties hosting: nowvideo.eu, videoweed.es, movshare.net, cloudtime.to , novamov.com
– Premium accounts:
- No advertisement.
- No visualizing time restrictions.
- Limited hosting.
- No videos deleted.
- High speed streaming.
- Video download.
- Maximum Premium cost: 50 USD per year and they accept the payment through BitCoin.
– AIIMyVideos.
- Maximum capacity: 10 GB.
- Simultaneous upload limit: 3 video archives.
- System of upload from computers, flash, URL address or any copy of the same service.
- Playlist of the hosted and visualized contents.
- Creation of folders and the possibility to export them.
- Number of downloads, Streams and the date of the upload.
- Searcher of videos hosted in the account.
- Personalized URL address of the real estate account.
- It allows the linking of 12 hosting servers of similar videos to the account.
- Affiliated system.
- Partners Program (Spain is considered Tier2).
– Premium Accounts:
- Access to the contents without any limit of time.
- No daily streaming limits.
- Parallel download of archives.
- Upload of videos up to 5GB.
- Inactive videos are not deleted.
- Servers dedicated to hosting.
- Access on mobile devices (Iphone and Android).
- Simultaneous upload of multiple archives.
- Archives with security based on encrypted system.
- Creation of links personalized according to the video archives of the real estate.
- Maximum Premium Cost: 24.99 USD 180 days. There are 50 methods of paying including BitCoin.
– VidSpot.
- Maximum capacity: 50 GB.
- Simultaneous upload limit: 3 archives.
- System of upload from computers, flash, URL address or any copy of the same service.
- It includes adverts.
- Creation of folders and the possibility to export them.
- Searcher of video(s?) hosted in the account.
- Number of downloads, Streams and the date of the upload.
- Playlist of the hosted and visualized contents.
- It allows the linking of 12 hosting servers of similar videos to the account.
- Partners Program (Spain is considered Tier2).
- The archives are eliminated 365 days after their last download.
– Premium Accounts:
- Maximum size of the archive: 10 GB.
- Infinite amount of downloads.
- The videos of the real estate are never eliminated.
- Maximum Premium cost: 49.99 USD per year (50 methods to pay including BitCoin).
– Novamov.
- Hosting for third parties: nowvideo.eu, videoweed.es, movshare.net, cloudtime.to, novamov.com
- Maximum import of simultaneous archives: 20.
- Linking system: a direct link online.
- Accepted extensions: .avi/ .flv/ .mp4
- Maximum size of the archive: 1GB.
- Daily limit of upload: 100 archives.
- Allowed maximum time: 300 min.
- It includes third adverts.
- Technical support through the creation of tickets.
– Premium Accounts:
- No advertisements.
- No time restrictions.
- Download of videos.
- High speed streaming.
- No videos eliminated.
- Maximum Premium cost: 50 USD per year and they accept the payment through BitCoin.
– PowVideo.
- Maximum capacity: 200 GB.
- It shows the used storage and the available one with graphics and percentages.
- Creation and managing of the videos on folders.
- Upload of videos with title, description and tags.
- Generates activity reports (visualizations, downloads, etc.).
- Security Lock.
- Private archives.
- IP addresses for log in.
- Domains to include codes for the videos in a linked way.
- Partners Programs (Spain is considered Tier 2).
Other services that the real estate might take into consideration when hosting its videos are the following:
- movshare.net
- streamin.to
- streamcloud.eu
- videomega.tv
- played.to
These systems of hosting the videos should be taken as alternative and optional, although they should be treated according to their real value.
Although we know that the real estate video should be firstly hosted by the real estate web, the above services can become interesting, especially for a small and medium real estate in Spain.
