Select your language: 
Previously we have debated on the importance of Google Plus for a real estate, especially on how important is this platform when implementing a real estate digital marketing strategy.
We will now analyze some basic tips of Google+, so the real estate could get the best possible results with its strategy.
Google Plus basics tips for real estate.
Share the real estate updates.
One of Google+ basic functions is the possibility to share updates and contents only with the preferential users.
This is a very practical thing for a real estate, especially when the latter has segmented correctly the Google+ page by using the contact circles.
This is a very effective basic function when we want to segment the target public.
-
Example of how to share the updates of the real estate.
When a real estate segments its contacts through the circles, this focuses on its audience and the real estate will achieve better results. Example of contact segments by circles: clients who already bought a property, rentals, followers or potential buyers.
The advantage of doing such a segment is that the real estate would target its contents published on Google+ in a more effective way.
The clients that already bought a house will probably do not want to receive any update with properties´ pictures from the real estate. However, receiving links of the new posts on the real estate blog might result interesting to those clients.
Another effective system for a real estate that wants to get a better level of effectiveness is to use the field “For”.
Apart from segmenting the audience through the circles, with the help of this field, the real estate will get to be more effective and it might use an email address or a name from the contact list.
-
Practical example of segmenting.
The real estate publishes a very cheap property on its Google+ page and sends an update to its potential buyers.
However, the real estate wants to send the same property to some contacts, but no to all of the contacts inside the circle called “rentals”.
With the help of the previously explained system, we could easily segment the contacts. It is important to underline the fact that there is also another option based on writing the symbols “+” or “@” due to which the update is sent automatically.
Real estate posts with hashtags on Google Plus.
Just like any other social media platform, such as Twitter or Instagram, Google Plus uses hashtags in its posts. The use of hashtags is essential because it allows us to spread the contents of a real estate.
A hashtag is a word or phrase with no periods which functions as a tag and must always be preceded by the symbol #. Hashtags help the users to find posts or conversations based on a certain theme. T
hey also help the real estate focus its target public in order to get better results.
On the other hand, hashtags are a very effective resource when we want to publish related contents. In this way, we will strengthen the social media strategy for a real estate.
-
Example of how to use the hash tags for a real estate.
A real estate publishes a property for sale with an image related to the property and it can use different hashtags as reference, so that property might get a better level of spreading and more effectiveness.
- Title: Bungalow in Orihuela Costa.
- Image of the property for sale.
- Hashtags: #bungalow / #orihuelacosta / #spain / #realestate / #costainvest
From Google Plus to other platforms.
Getting more audience segmented and targeted towards the potential buyers is an essential step for a real estate. They are used not only to get better results, but also to maximize the organization´s resources.
Sharing the posts of a real estate on Google Plus with other platforms is something very simple to do and it is actually an effective system to share the real estate contents. Speaking of this, Google Plus offers 2 practical systems to the real estate: sharing its posts by links or codes.
The codes generated by a certain post can be directly pasted on the real estate blog or web. Anyway, no matter if we use the codes or the links, this is an effective way to increase the number of external interactions of a real estate.
On the other hand, all the interactions like +1 help us generate do follow links and the back links obtained from the social media platform of the main search engine are the most important.
In this way, the real estate increases its number of interactions, gets more derived traffic and the so called “do follow”. Both elements will bring a better visibility on the internet.
Text format for the real estate posts.
Google Plus does not count with a main text editor which the real estate could use in order to create a text format.
In this case, the real estate must do some tricks. In order to add a certain format to the texts of a real estate on Google+, we should use a series of specific commands.
-
Example of commands for text formatting.
Bold texts by adding asterisk to the word.
- (*month´s offer*)
- (*real estate*)
- (*rental*)
- (*real estate blog article*)
Italic texts by placing the word between underscores.
- _apartments_
- _commercials_
- _dwellings_
Crossed out texts placing the word between dashes.
- -bargain apartments-
- -short term rentals-
- -terraced houses-
In conclusion, the possibility to add a text format is a very practical resource, especially for the so called “call to action” and for underlining a certain type of contents for the real estate.
Let´s suppose the real estate published a bargain offer a long time ago, but the property has been sold. For its publication, the real estate used a key word.
In order to still keep that property on the website and not take it off, the real estate crosses out that word with the help of a text command.
By doing this, the real estate will not need to delete the contents and so it updates also its Google Plus page in an effective way.
Create surveys for the real estate.
The creation of surveys is a great utility for a real estate. Due to the surveys, a real estate might get important info on the trends of its potential buyers.
Lots of social media platforms and social networks bring the possibility to take a survey, but Google Plus does not have this resource.
The solution to create surveys on Google+ and get a good feedback is to do a good trick.
In order to create and launch a survey on Google Plus, a real estate must do this:
- Create a text with the main question. Example: How much would you pay for an apartment in Orihuela Costa?
- Following the question, we should write a commentary showing the prices, which will eventually become the options for the clients.
- After setting the text format, we need to scroll towards the right side of the post and click on the button “Disable Comments”.
By using the previous system, the contacts of a real estate are able to click only on the options with the prices previously showed. Then, a counter will be enabled for a more precise data.
However, creating a survey on Google Plus for a real estate is actually quite simple.
Private posts for the real estate.
Google Plus is the social media platform that offers the best control system of contents. It is important for a real estate to know who visualizes its posts.
Another simple and interesting thing is when the real estate creates a “special” circle dedicated to “Pending” posts. Those contents will be like “drafts” and they are private and could be sent later on.
Example: a real estate can plan some posts of the rentals in the area, bargains or commercial that have dropped their prices. All this is part of a strategy for real estate digital marketing which should be launched before summer in order to have much more impact.
Instead of losing several hours in order to upload properties one after the other, the real estate can easily plan its work by creating specific circles.
This is a great utility system when organizing the real estate campaigns and the well managed work will always bring higher levels of effectiveness.
When a real estate plans and organizes its time, it gets a better level of effectiveness and better levels of productivity.
Share the contact circles of a real estate.
One of the main pillars of all social media platforms is the linking between the users. In an organization, this becomes even much more important. In this way, Google Plus is known for its effective system of circle contacts which allow the real estate to manage its interactions in a better and more effective way.
In the first place, although it might seem obvious, a real estate must segment its contacts by using the circles. Once the real estate contacts have been segmented, the real estate must define the “action” of each of them. In other words, they should be shared or not.
-
Example of how to share the contact circles of a real estate.
A possible segmentation of the real estate contacts could be the potential buyers, outside collaborators, followers, clients that have bought a property, rental clients, etc. Based on this model we could share particular circles with whom we might think is proper.
For example, a real estate can share its circle of outside collaborators with another real estate in order to generate positive professional synergies.
Another productive option is that the real estate could share its circle of potential buyers with its Community Manager, so he/she could implement a more effective strategy of real estate digital marketing.
Regarding the many ways of sharing the circles, we might find loads. The most important thing to do is to define the intention and the latter should always be targeted to get better results.
There are many tips for Google Plus when used by a real estate. Although they are basic tips, they are really effective and easy to implement.
