For a real estate, the possibility of analyzing precisely the data obtained from its blog and website through its marketing strategy it is highly important.
A real estate web or a real estate blog should be intensely analyzed to see the results.
In the same time, we must not forget that a real estate blog, webpage or any other existent platform are actually an investment.
Those resources invested by the real estate are known from economical to human resources which cover the aspects for a correct management of them.
That is why, it is important that a real estate should analyze as precisely as possible the results from its real estate blog and its webpage.
HOW COULD A REAL ESTATE ANALYZE THE RESULTS OBTAINED FROM ITS BLOG AND WEBPAGE?
This is a very simple process: the real estate could analyze the results with the help of different available tools for webmasters. The thing is that, no matter what tool is used, the owner or the responsible of the company should definitely know to interpret the results.
If the real estate does not manage to interpret the obtained data, it will not be in condition to evaluate the results obtained. The analysis of the obtained data, divided into generated reports and then into activities of a blog or website are very important because in this way we realize that the implemented strategy works perfectly.
Right from the beginning, the owner of a real estate or a real estate agent should not necessarily have technical knowledge on this subject and the webmaster responsible for maintaining the real estate blog and real estate website should train them.
We know the data derived from reports is coming from the tools for webmasters and there are only numbers that do not mean anything for an untrained person.
HOW SHOULD WE GATHER THE DATA FROM A BLOG AND REAL ESTATE WEB?
It is also simple, because all the tools for webmasters generate a code which should be inserted in the web and blog´s template of the real estate. After its validation is ready, the system starts gathering automatically data and processes it.
Depending on the content tool used for the blog or website of a real estate, those following codes could also be placed outside the template as is the case of WordPress. It is highly important to stress on the fact that those codes used to gather and process the data of a real estate blog or website, allow us to sign in to Google, Microsoft, Yandex and other search browsers.
This is a really practical thing and mostly effective, because it facilitates the sending of the SiteMaps generated periodically and so we could index the contents easier and in a more effective way. Right from the beginning, each platform uses its own code of following. It is obvious that the first step is to sign into the web and blog of the real estate with Google, Microsoft, Yandex, etc.
There is thing to clarify, the fact that I will not analyze any technical characteristic in particular, because I will confuse the readers. On the other hand, all references I will make are related to functional characteristics offered by tools such as Google, Microsoft and Yandex.
Every tool for webmasters is totally understood and dominated only with experience, trainings and analyses of every feature of them. I will be as simple and clear as possible in my explanations, so that any owner or responsible of a real estate could understand them easily.
This should not be understood as a technical book on the uses of tools for webmasters, this is just a simple functional sketch of those tools and their main characteristics.
Data needed to be considered by any real estate.
When I am referring to the tools for a webmaster, I actually talk about those that offer a higher level of segmented info in order to be easily processed and I am not speaking of the basic tools of SEO. We need to clarify that we might find loads of online tools on Internet to analyze a real estate webpage or blog, although most of them are not very good.
There are professional tools for the good analysis of data obtained from a blog or webpage. On the other hand, normally the real estate receives data through reports generated by platforms such as Google or Microsoft.
The tools for webmasters offered by Google and Microsoft (with the help of Bing) are the most used by the technicians to gather, analyze and process the data obtained by the activities from a blog and a webpage.
We should analyze now the main characteristics of the tools for webmasters. They are important for the real estate in order to analyze the data obtained and get the maximum level of efficiency and productivity.
The traffic data of the websites of a real estate.
Right from the beginning, this is the first data to be analyzed by the real estate, because it is highly important its website and blog to have a good level of traffic.
I general terms, that info is usually segmented on periods of time and it is interesting to make some comparisons on the level of traffic received for the website of the real estate.
The searches related to the real estate.
A real estate must understand what enquires are made on the search engines which got the clients to our website or blog, because this determines the users´ preferences.
Those preferences are specifically linked to the website on the internet and should never be mixed up with other tools such as Google Trends.
CTR and the links of the users.
In the searches made by the users, we can find other parameters that should be taken into consideration by the real estate like the CTR (Click Through Ratio).
Those searches are the result of what the search engines have outlined when the users made their searches.
It generates a percentage of the clicks named derived CTR and it shows the number of times the user clicked on the real estate website.
The average position of the real estate on the search results.
The average position reflects the maximum position that the real estate web has got on searches. The average position obtained and the specific searches of the users plus the number of prints and clicks and by combining all these with the CTR percentage we get a quite exact idea of the location of the real estate ´s failures and good points.
The previous characteristics offer data, which if combined and interpreted, they might clarify the most found contents on the Internet. We understand which are the properties mostly searched or which are the articles of the real estate blog that had a great impact.
Real estate websites and their generated data.
The tracked pages of the real estate websites.
The tools for webmasters show us the percentage of the pages tracked by a search engine, the possible errors of the tracking and the state of indexation of the real estate website´s pages. This is very simple to understand.
No matter how many contents does the real estate generate through its webpage or blog, if they are not well indexed by the search engines, they will not be seen by anyone. That is why it is so important to analyze the state of indexation of the contents of a real estate agency on the Internet, because there is no other way to find out if the work is well done.
If we start from the fact that the contents of the real estate should be easily found on the Internet, it is essential the search engine index all the contents published correctly.
For example, if the real estate publishes a hundred properties for sale per month on its webpage and they are not correctly indexed by the search engines, nobody will find them when they will search on the Internet.
It is important to take into consideration that all the contents of a real estate published on the Internet should be correctly indexed by the search engines. In this class enter all the articles of a real estate blog up to all the pictures of the properties for sale the real estate has published on its website.
The external links that lead to the real estate´s websites.
It is highly important to get a high level of qualified backlinks for the website and the blog of a real estate and is essential to achieve a good visibility and really important to manage to analyze the means to increase the number of received links.
In other words, we are talking about those links that send the users directly to the real estate website and blog from other pages. On the other hand, the number and the quality of the backlinks received determine the visibility- they have an important function.
Especially when talking about this subject, we have to specify that most of the tools used to analyze the number of backlinks or links of the real estate will bring different results.
None of them will show the exact number of links achieved by a web or blog.
The tools for webmasters, they only present the links received but not the exact number. They only show us illustrative data.
The internal links of the real estate web and blog.
The external links that lead the users towards the real estate website are very important for the visibility of the real estate and the internal links that are generated manually or automatically do the same. The internal links are those that lead the user to another area or content of the website once they are inside the real estate website.
Example: in the case of the real estate blog, is very important that below each article the user could easily find other contents related. In the case of the real estate website, the internal links can link one property with another as if they were “related properties“.
Let´s suppose the user enters the real estate website in order to see a specific product for example a bungalow and he will find other links that relate to other bungalows that the real estate have for sale.
The internal links are not just important in order to maintain a user on the real estate website for a longer time, they also help us in the moment of indexing the internal generated links and this increases the possibilities of achieving a better visibility on the Internet.
Security problems on the real estate websites.
Nowadays, the problems of security become a real pain for any webmaster and ido not forget to count with the tools in order to be able to detect the good working of the real estate on Internet.
The real estate must be sure its page and blog are well clean of any malware, because this implies a huge penalty from the main users of the Internet.
A penalty for a malware found in any of the websites represents a huge damage on different levels.
Apart from the noticeable preventive measures of minimum security that should be adopted by the real estate on the Internet, the tools for webmasters should offer specific resources to detect possible contaminations of malwares.
If the contents of the real estate or real estate blog are contaminated by a malware, this type of resources offered by the webmasters tools will detect it immediately.
The highlighted data on the real estate websites.
The tools for testing the structured data and the special assistants designed for them have a great utility because they analyze how the users see the search results on the real estate website. It is important when the users find contents of real estate this should be correctly structured in order to get a higher level of effectiveness.
In the same time, the tools for testing the structured data are useful because they help us to validate the contents of the real estate email.
They allow a specific search and correct the structured contents in order to be valid.
The correct highlighting of the structured data of a real estate agency, should not be underestimated, because every details counts or rests and at the end everything will depend on how the things are done in order to get the expected results.
The search of keywords on a real estate website.
A real estate should have some keywords in the positioning of its contents.This is the key of achieving a good SEO strategy and get a good visibility of the real estate sites on the Internet. Generally, the tools for webmasters offer a resource of high utility and this is related to the keywords the real estate uses.
This is a specific and useful search device. This resource allows the real estate to detect the quantity of the keywords searched. The tools for organic search of keywords are an effective resource which reflects the results of those searches and they also allow a segmentation of the results based on countries or languages.
For an international real estate, the possibility of dividing the organic results by countries or language is a very useful element. This allows the achievement of a higher level of effectiveness in the strategy of positioning and so we achieve a higher number of buyers.
Some tools for webmasters, not all of them, storage the data generated by the results of the organic searches up to 6 months and they are updated automatically every two weeks.
This is a very practical resource for any real estate because it allows a comparative analysis and interpretation of the results obtained with the keywords. In this way, we could make the needed changes and so get better results.
A real estate should learn from its own data.
SEO analyzers for the real estate.
The tools for webmasters include a SEO analyzer and even if they are not very precise they seem to be very useful.
In some occasions, they could help with the visibility of the real estate web and blog, if it were the case of a real estate´s websites which are really precarious.
By this I mean the used templates on the real estate website or blog which do not show a minimum of technical conditions. Although it might seem strange and surrealistic there are hundreds of websites and blog of real estate that do not follow the minimum conditions.
Normally, the SEO analyzers of the webmasters tools present the basic problems related to headers, to the images tags, the size evaluated by the HTML, if there is no suffice information on the languages of the contents and more details on which I insist they are important in order to achieve a good visibility on the Internet.
For example, if a real estate has a webpage on different languages, the minimum is that the searchers take it as granted. It is also very important to underline that each image of the properties for salepublished on a real estate should be correctly tagged with its correspondent attribute.
If they are not correct, they will not be indexed effectively by the search engines. Publishing photos of the properties for sale on the real estate website is not only about uploading pictures, because they need to be correctly tagged with their attributes according to the specific necessities of the real estate.
Geolocation of the real estate on Internet.
No matter if its market is international or not, every real estate should be located in a geographic area. The tools for webmasters offer the possibility to show that position.
This is basically known as “places”, when used through Google and Microsoft. This is a useful tool which the real estate should implement correctly.
It should be segmented to a public of potential buyers. To set the geolocation of a real estate web is easy and simple to do and no technical knowledge is needed.
Demographic data for the real estate.
It is essential to analyze and interpret correctly the demographic data linked to the visitors, both on the website as on the blog of a real estate.
The geographic info is not the only one important, as we are speaking also about how to achieve a higher level of exactness in order to divide the data on age, sex, social-economic position, interests and even common tastes of the visitors.
Among the sections offered by the tools for webmasters, this is probably one of the most useful for a real estate, as it can go further with its strategy of finding potential buyers up to a very precise level. This is something simple to achieve and understand: a real estate is looking to get to a specific type of client with a highly defined profile, who will eventually convert into a buyer.
The real estate should analyze and decode the demographic data of its web visitors, because that might become the main details of the client. Anyway, it is true that is very important to get a high traffic of visits on the real estate blog and web because this brings a better visibility.
On the other hand, we should never forget to analyze the demographic data and I underline this because of its major importance.
The visitors´ behavior towards real estate websites.
The data on the behavior of the visitors regarding the real estate websites should be carefully analyzed, because this determines if the work is correctly done or not.
Normally, the tools for webmasters reflect the basic behavior although they are used only to illustrate the behavior on the real estate website and blog. They illustrate the following:
- The number of new visitors and if they come back on not.
- The number of set sessions and the frequency of the coming backs.
- The time the visitors spend on the site.
- The area of interest of the visitors when they are on the website.
- The contents that help to get the visitors to stay more on the website.
- The type of technology used by the visitors to navigate on the real estate website (tablets, smartphones, laptops, etc.).
- Which browser they use to visit the real estate website and blog.
- Their internet provider and the type of connection.
Is this info useful to the real estate?
In order to get a more effective strategy, the management of the best resources which bring a better productivity of the real estate should be interpreted from the data obtained from the webmaster tools.
It is important to understand that the analysis made on the tools for webmasters was absolutely superficial and not too specific. I tried to not touch the technical subject which might confuse the non-expert people.
In the same time, other resources were just left aside in the articles about the resources offered by the webmaster tools because it would mean to generate a large extension of contents and this would confuse people.
To start the analysis on how the real estate could benefit from systems such as AdWords, Google, Microsoft or Yandex would mix up the subjects. That is why is better to analyze them separately in order to understand them better.
Generated data is only a number which should be interpreted by a real estate.
In order to clarify the analyzed aspects and separate the debated concepts, we shall have a review of the concepts as descriptive parts of this article:
- The traffic data of a real estate website.
- The searches linked to the real estate.
- The CTR and the clicks of the users.
- The average position of the real estate in the search results.
- The showed pages of the real estate sites.
- The external links that are directly linked to the real estate.
- The internal links of a real estate web and blog.
- The security problems of the real estate websites.
- The market of structured data of the real estate websites.
- The search of key word of a real estate.
- SEO analyzer of a real estate.
- The geolocation of the real estate on Internet.
- The demographic data of a real estate.
- The visitors´ behavior on a real estate website.